Noura Alsulaiman - Patience Adorns

Patience Adorns | يزين الصبر

In this project, I designed a product inspired by Qatari culture, aiming to raise awareness about reckless driving particularly the behavior often associated with Land Cruisers in Qatar.

A key part of my approach is to deliver the message in a non-aggressive and thoughtful way, as people are more likely to listen and reflect when advice is offered gently rather than forcefully

I chose to design a matchbox as the core of my product. Matchboxes are practical and often used in daily life, making them an effective medium to deliver a message subtly. Their compact size and versatility increase the likelihood that the message will be noticed and remembered.

Inside each matchbox is a warning card that delivers an awareness message.

The tone is satirical intended to raise awareness without attacking or blaming the user.

Front

Back

I designed three different matchbox covers, each illustrating a specific reckless driving habit. The covers feature bold visuals and carry the name of the product, which reflects the awareness message I aim to deliver.