Infographic
Infographic
Embedded Files
Recruiter Dwell Time: Portfolio Optimization Infographic
Audience: L&D recruiters, hiring managers, and talent acquisition professionals evaluating ID candidates.
Constraints: Four data points, under 30 seconds scan time. All sources cited and verifiable. Brand-present but data-dominant. Mobile-responsive.
Task: Single-page infographic sequencing four hiring statistics: portfolio value (56%), portfolio scarcity (7%), visual preference (59%), and recruiter time constraints (80% / 3 minutes). Visual hierarchy builds the case without body copy.
Tone: Clean. Authoritative. The data speaks — the design organizes.
Delivery: Static Infographic | Canva | Web-embedded and downloadable PNG
Researched and designed independently. Four statistics sequenced to mirror the recruiter's own evaluation behavior — by the time they reach the last data point, they've already demonstrated it.
Job Aid
Job Aid
When a GIF Is Better Than a Video
Audience: Instructional designers and L&D professionals deciding between a GIF and a video for a specific learning or job aid moment.
Constraints: Single-page reference, scannable in under thirty seconds. Six common instructional needs mapped against both formats, plus a tool list. No body copy beyond the decision matrix itself.
Task: Build a quick-reference guide that resolves the GIF versus video decision by instructional need rather than preference, paired with a list of free tools for producing GIFs from static images.
Tone: Direct and practitioner-facing. The matrix carries the argument: no persuasion, no extra framing.
Delivery: Static infographic, ChatGPT, web-embedded and downloadable PNG.
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