PPC Management.

Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.

See Pricing

Our PPC Management Services Helps Your Business Grow In Two Unique Ways:

Generate high-quality traffic and increase conversions:

Are you looking for a marketing strategy that will help you generate more web traffic and conversions? If yes, then PPC advertising is just what you need! Fuel your website with high-quality traffic and watch your conversions explode. With over 3 billion searches every day, these searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.

Get results instantly:

Paid search ads will drive traffic to your website instantly once set up. Unlike organic search listings, you will be on the front page of search engines instantly by using Google ads or Bing ads. However, you pay per click on your search ads. It is important to make sure your ad spend goes toward clicks that actually convert into conversions. In addition, it is even more important that your cost per conversion (cpc) is not higher than the value of your customers.

Unless you are trained in running a PPC campaign management, you should outsource it. Google makes it easy to start your Google AdWords campaign, but it takes experience to optimize it for conversions.

See Pricing

PPC Advertising Statistics That Matters For Every Business

One of the main reasons why there are some marketers and business owners who are hesitant in using PPC advertising is that they are unsure of the results it will bring. Will it be worth the money spent on advertising? If this describes how you feel too, then let’s take a look at these statistics:

50% of consumers landing on an ecommerce website from PPC ad campaigns are more likely to purchase products.

1/3 of users click on a Google search ad because these ads directly answer their queries.

Search ads can boost brand awareness up to 80%.

78% of local searches using mobile phones result in offline purchases.

Ad campaigns on Google’s display network have proven to boost web traffic by up to 300%.

The average click-through rate (CTR) for an ad in the first position of SERPs is 7.94%.

49% of users click on Google’s text ads, 31% on Shopping ads and 16% on Video ads.

The numbers say it all! PPC campaigns are indeed a great way to reach a specific target audience, increase your brand awareness and drive traffic to your website or landing pages. But that is, if you know how to create an effective PPC strategy. If you need help with this, Neptune Digital Marketing has you covered.

See Pricing

Our PPC Management Services

PPC Management for Small Businesses:

Google Search Ads

Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for a business, service or product like yours, your search campaign ads will appear to direct traffic to your website.

Google Remarketing Ads

Remarketing campaigns are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.

Google Shopping Services

Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drive traffic to your website or landing page at lower costs.

See Pricing

PPC Management Services: Our Process

Assign An Advertising Specialist To Your Account

We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Google Ads (formerly known as Google AdWords) and highly experienced in running successful PPC marketing campaigns. We will first learn your business and then create a PPC strategy that works for you.

Identify Keyword Opportunities For Your Business

Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign. We will also exclude negative keywords to make sure you’re not wasting your ad spend on unqualified traffic and leads.

Analyze Competition

Keep an eye on your competitors. As your marketing agency, we will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their online advertising efforts, we will be able to develop a smarter approach for your campaign and ad copies.

Ad Creation

Develop effective search engine ads. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.

Monitor Your Ads & Optimize

Identify low-performing areas of your ad campaigns fast. Our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.

Reporting & Communication

Understand how your paid search advertisements are performing. Your PPC manager will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our PPC management services.

See Pricing

Get Affordable & Effective PPC Management Pricing

VIEW PRICING

Why Choose Our PPC Services For Your Business

Low-risk contracts

Our pay per click advertising services are backed with high integrity. We utilize low-risk contracts because we want to earn your trust through providing great work.

Get more for your money

Spending your entire budget on a PPC advertising agency is like buying a car without gas. It would not be wise or strategic to spend your full budget on the services with no money left to fuel your ad campaigns. That’s why we provide our services at a reasonable cost, which allows you to spend any additional budget in paid advertising.

We are PPC management experts

We run search engine advertising campaigns every day for hundreds of businesses across all industries. As one of the leading digital marketing agencies in the United States, we have experience and proven data on best-practices regarding ad copy, headlines, and keyword research. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your precious time trying to figure these tactics out when you can let us handle it. You have a business to run.

See Pricing

Frequently Asked Questions (FAQ's)

Results

What type of results can I expect?

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

How much traffic can I expect?

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

How many conversions can I expect?

The amount of conversions will also vary. We will be able to track your conversion rate from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

Isn’t it expensive to advertise on search engines like Google?

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.

We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you boost your brand awareness while acquiring new customers at a profitable rate over time.

Contract & Setup Fees

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at any time with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

Are there any setup fees?

There is a one-time setup fee. It is primarily for getting you set up on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you.

Service & Working Together

Who will be working on my account?

You will be assigned a dedicated paid search account manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. We have an internal process to review all deliverables before they are sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you learn my business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule an onboarding call with you to discuss the questionnaire and any additional questions we may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

How will you create ads that fit my business?

In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before they are published.

Do I have to provide you with content for advertisements?

No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your PPC manager will develop unique advertisements that fit your brand. We have access to stock photography, simple design software, as well as relevant news sources. We also have photography and videography services available if needed. In short, we will develop advertisements to engage your audience.

Will you monitor the ad campaign to make sure we do not waste any money?

Yes, your PPC manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.

In addition, your PPC manager will be optimizing your campaign as time progresses. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

Page updated

Google Sites

Report abuse