Embedded Files
What is eCommerce optimization?
What is eCommerce optimization?
eCommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.
With conversion rate optimization being such a detailed process, it's hard to know what might need to change or be added without performing a thorough CRO audit. With over 10 years of experience in both web design and SEO, our team has the knowledge and tools to improve your website and ultimately your customer's experience.
71% of shoppers believe they will get a better deal online than in stores.
Clearly, online sales are a huge segment of product revenue, yet only 28% of small businesses in the U.S. are selling their products online, and even less are optimizing their sites to attract their target market.
Are you using eCommerce optimization to boost your online profits? Do you have a product-based business but no way for your customers to purchase online? We can help!
eCommerce optimization experts
eCommerce optimization experts
We will create and/or optimize your website to help increase your online revenue and capture your target market’s attention.
We use effective eCommerce marketing techniques including:
SEO services: Optimize for Google, Yahoo, and Bing, all the major search engines.
Site layout and structure: We’ll work with you to ensure your online store is presented in a way that is clean, easy to navigate, and search engine friendly.
Keyword research: Exhaustive keyword research can help you avoid the common pitfalls of many eCommerce sites. Choosing the right names and descriptions for your products is vital.
Optimized content: Ensuring the content you include with your products is correctly optimized can mean being found when otherwise you might not.
PPC management: In addition to making sure your site is optimized, we’ll also manage your Pay Per Click campaign (or create one) to ensure your most important products are highly visible in search engines.
Compelling calls to action: Having a good call to action and compelling content can turn someone who was simply researching a product into a paying customer.
You'll see the benefits of your investment in eCommerce Website Optimization with our detailed monthly reporting, which includes:
Google Analytics reports that give a full overview of your site’s activity.
Regularly updated keyword rankings that you can check anytime you want.
Detailed reports of the work we’re doing on your site and how we’re spending our hours.
Monthly video summary from your dedicated eCommerce optimization specialist reviewing the month’s eCommerce activity and improvements.
You can also contact your dedicated eCommerce specialist by email or phone with any questions or ideas you’d like to discuss.
Did you know that it is estimated that there will be nearly 1.9 billion global online shoppers making purchases online in 2019?
eCommerce selling has become one of the most profitable and popular methods of selling products and services today, for both independent entrepreneurs and mega-corporations alike. With a custom eCommerce website design, attract your target audience to your storefront while drastically increasing your conversion and sales rates.
eCommerce Statistics
Currently, eCommerce sales are projected to account for more than 13.7 percent of all sales globally, meaning that eCommerce is no longer a small niche subculture in the online world. As 2021 fast approaches, eCommerce is projected to make up approximately 17% of all sales, encroaching on a quarter of all retail sales worldwide.
With the ability to sell products and services freely and without the limitations of traditional brick and mortar stores, it is no wonder that eCommerce selling has become more prevalent in today's society than ever.
Benefits of a Custom eCommerce Website Design
With the uptick in the eCommerce storefront market, having your very own custom eCommerce web design is a must to truly stand out from the potential competition and similar digital storefronts in your preferred market or industry. eCommerce storefronts that appear generic, uninspiring, or outdated are much less likely to drive sales while increasing conversion rates and ROIs. When you have a custom website design, leave a lasting a positive first impression on visitors and those who have an interest in learning more about your brand and what you have to offer.
Customized designs provide you with more freedom and flexibility when getting creative, choosing a color scheme, and implementing your brand's aesthetic into the form of an online presence. Building a website layout from scratch is a way to maintain more control over the entire look and feel of your online store, from beginning to end.
Advantages of Hiring a Company That Specializes in Custom Web Design
Hiring a company that specializes in custom web design is highly recommended when you are building an eCommerce store and you want to stand out from your current and prospective competition. In addition to working with platforms such as WordPress and WooCommerce (for self-hosted eCommerce clients), professionals who specialize in custom web design are also well-versed in hosted solutions such as Shopify.
Whether you are interested in purchasing your own web hosting and managing your eCommerce storefront yourself or if you prefer to opt for a hosted solution such as Shopify, teaming up with a company of specialists is one way to do so while maintaining your peace of mind throughout the process.
Some of the most notable advantages and benefits of hiring a company that specializes in customized website design include:
Assessment: Have your current (if any) web presence assessed and evaluated. Learn how to convey your products, services, and messages better.
Responsive and Mobile-Friendly: Professional website designers and developers are well-versed in responsive and mobile-friendly design, preventing you from alienating an entire audience whenever they browse using a tablet or mobile smartphone.
Modern Design: Web developers and designers keep up with the latest design and browsing trends, providing their clients with top-notch unique designs that adhere to current trends and design standards within the industry.
Understanding why it is important to consider an eCommerce platform for your own business and brand is essential whether you are diving into an untapped market or working in a highly competitive industry and niche. With the right eCommerce web design and setup, maximize your online reach while attracting targeted users who have a motivation to learn more about your business while investing their own money into the products and services you provide.
Ready to chat about our eCommerce optimization services?
Drop us a line today for a free quote!
Sustainable eCommerce SEO Goes Mainstream
Sustainable eCommerce SEO Goes Mainstream
The line between traditional and digital commerce is blurring. Statistics show that 63 percent of shopping occasions begin online. This means that no matter where customers are making their final purchase -- online or in a brick-and-mortar store -- their online experience serves as the deciding factor in whether or not they will go with your brand.
Over the years, online shopping has significantly changed the global marketplace. This resulted in numerous physical store closures for traditional retailers. In July 2019 alone, Coresight Research recorded over 7,062 store closures across U.S. retail chains. If the pace continues, you can expect the inevitable fall of suburban malls as prime shopping destinations.
With more people and institutions relying on digital platforms to satisfy their essential needs and requirements, where does your business fit in?
Attract New Customers Through eCommerce SEO
Attract New Customers Through eCommerce SEO
With the introduction of the internet and technological advancements, consumer needs are fast-changing. Customers now prefer the quickest and easiest ways to purchase what they need while maintaining a busy lifestyle. In fact, research shows that an estimated 1.8 billion people worldwide purchase goods through eCommerce services.
Online shopping provides the convenience that traditional stores can only hope to match. This means eCommerce SEO services are quickly becoming a necessity for many retailers and business-to-business (B2B) companies.
Custom eCommerce SEO
Custom eCommerce SEO
Boost Your Brand Visibility and Improve Customer Experience
The global market is a busy and competitive industry. To compete, you need to take a 360-degree approach to business marketing. eCommerce marketing is a profitable way for stores and organizations to tap into their target customers and generate a higher return on investment (ROI). It is one of the fastest methods of building and raising brand awareness. Experts predict that by 2040, around 95 percent of all purchases will be via eCommerce platforms.
Promote your products and services with the help of a trusted eCommerce SEO company. eCommerce SEO is a holistic approach to improving customer experience and growing your business.
eCommerce SEO Services
eCommerce SEO Services
Build Trust and Increase Your eCommerce Conversions
Keyword Research & Optimization
Our eCommerce SEO experts build keyword strategies aimed at improving your online visibility and attracting more qualified leads. We perform customer and competition analyses to determine the most relevant keyword searches. Our eCommerce optimization team also utilizes the latest tools and analytics to analyze keyword search volume and ranking difficulty.
Local SEO
Position your products in front of your target market with our local eCommerce SEO services. We handle everything from on-page and off-page optimization, Google My Business (GMB) listings, online reputation management and local citation building. Drive increased traffic to your online store with the help of Neptune digital!
Technical SEO
Optimize your site’s usability with eCommerce SEO. We follow Google’s best practices in building and optimizing your overall site structure. Our SEO specialists implement schema markup, fix technical issues, boost your site speed and mobile responsiveness and optimize your product detail pages.
eCommerce PPC
Reach your target audience and generate immediate, qualified leads for your growing business. Our eCommerce SEO advertising solutions are designed to drive top-of-funnel traffic to your online store and convert leads into sales. We perform extensive keyword research and optimization, design custom landing pages and create ads that highlight your value proposition.
Content Writing
Attract and convert customers with the right SEO web content. At Neptune Digital, our writers are skilled in creating content for online stores in a variety of industries. Our team is knowledgeable in writing product pages and descriptions, review responses and guest posts, among other types of content for SEO and social media marketing.
eCommerce Web Design
Neptune digital is a certified Shopify partner. This means we have access to exclusive deals on the tools necessary to accelerate your online store. More importantly, we stay abreast of the latest industry developments to boost your site design. We simplify your site navigation and search filters, remove visual clutter, utilize high-quality images and highlight your trust seals.
Email Marketing Automation
We help you drive more sales and acquire more repeat customers through email marketing automation. As a reputable eCommerce SEO company, we create personalized emails based on consumer interests and purchases. Our SEO specialists create responsive, well-designed emails, test your email marketing campaigns and keep in touch with your loyal customers.
Walmart Marketplace Integration
Position your products in front of a larger audience at Walmart Marketplace. Our Walmart Marketplace optimization services include account setup and optimization, online review management, content optimization and analytics reporting. Partner with us and get help from eCommerce SEO experts.
Amazon Marketing Services
Drive more traffic and more sales to your eCommerce business through Amazon marketing. At Neptune Digital, we optimize your Amazon product pages, launch pay-per-click management campaigns and implement data-driven marketing strategies. In this way, we help you establish and solidify your brand presence on Amazon.
Conversion Rate Optimization
We analyze your campaign’s key performance indicators (KPIs) to track your marketing success. Our team performs search analyses, in-depth site audits and A/B split testing. These methods allow us to make data-driven recommendations to boost your conversion rate.
Connect Your Brand with the Right Customers through PPC Management
Connect Your Brand with the Right Customers through PPC Management
Statistics show that 85 percent of consumers conduct online research before making a purchase. What’s more, 75 percent of people never scroll past the first page of search engine results pages (SERPs). This means if your target customers don’t find your brand at the top of SERPs, you are losing significant leads and sales.
With the consumers’ increasing demands and changing online behaviors, eCommerce advertising serves as the holy grail of digital marketing. eCommerce PPC is a valuable marketing channel for startups and large companies looking to boost their revenue. Even if you’re launching your business for the first time, you can still reach out to thousands of prospects on search engines through Google Shopping advertising and eCommerce ads.
The Strength of eCommerce PPC Lies in its Convenience
The Strength of eCommerce PPC Lies in its Convenience
Many businesses choose eCommerce PPC because of its scalability and measurability. It allows you to track which eCommerce ads perform well and make adjustments to ensure optimum results. Several eCommerce advertising platforms, such as Google AdWords, Amazon Advertising and Google Shopping, aim to drive visitors to your site. These PPC channels give you the opportunity to convert page visitors into customers.
eCommerce advertising is a great way to generate qualified traffic from high-intent buyers. It allows you to:
Create brand awareness
Improve your digital marketing strategies
Reach out to your target audience
Build consumer trust
Gain new customers through search visibility
Perform advertising analyses
Build a positive brand image
Generate a higher return on investment (ROI)
Climb to the top of search results and attract the right customers to your site through eCommerce advertising.
eCommerce PPC Management
eCommerce PPC Management
Maximize Your ROI and Generate Targeted Results
Neptune Digital Marketing Agency is a reputable eCommerce advertising agency in Africa. We help businesses optimize their ads for maximum visibility, traffic and conversions. Our eCommerce ads experts utilize data tracking tools and real-time reporting systems to streamline your Google Shopping advertising and PPC campaigns. Since 2005, we’ve been helping businesses across the U.S. advance their PPC strategies for their eCommerce business and we can do the same for you.
eCommerce Advertising Services
eCommerce Advertising Services
Drive Targeted Traffic to Your Site and Earn Long-Term Customers
Keyword Research & Strategy
Understand what your target customers are searching for and tap into your potential market segments. At Thrive, we invest in Google Keyword Planner and other keyword tracking tools. These resources allow us to build your authority around high-performing search terms and niche keywords.
eCommerce SEO
We integrate the best eCommerce PPC practices with search optimization. In this way, we help you rank high on both organic and paid search results. Our eCommerce ads and SEO specialists perform audience and competition analyses, stay abreast of Google trends and updates and determine peak times for each target keyword for maximum results.
Landing Page Conversion
Increase your sales with landing pages that match your customers’ search intent. Our eCommerce PPC team creates unique landing pages for each of your ad groups. We craft comprehensive, digestible content, optimize for desktop and mobile and take a hyper-personalized approach to your landing page optimization.
eCommerce PPC Management
With the right eCommerce PPC strategy, you gain a competitive advantage without overspending. Partner with Thrive and let us help you achieve your business goals. We balance out both broad and ultra-specific keywords, bid on high-performing search terms and include transparent pricing on your ecommerce and Google Shopping ads to ramp up your sales.
Paid Advertising
Stay ahead of the curve with data-driven eCommerce advertising strategies. Our PPC experts optimize your account structure, monitor your PPC budget and create ad copies that highlight your unique selling points (USPs). In this way, we drive untapped traffic to your site at a low cost.
eCommerce Web Design
Neptune Digital is a proud member of the Shopify development community. As a full-service web design company, we build eCommerce sites tailored to your needs and demands. We optimize your checkout process, install live chat and ensure your conversion tracking is fully set up. We also use Shopify SEO to make sure your website is always found online.
eCommerce Remarketing
Augment your digital marketing campaign and boost your conversion across all online channels. We optimize your abandoned cart campaigns, re-engage with your repeat visitors and drive traffic to your product page reviews. These methods allow us to build effective remarketing campaigns.
Google Shopping Ads Optimization
Google Shopping advertising is a profitable eCommerce marketing strategy, but only a few take the time to optimize their Google Shopping ads. Our eCommerce advertising team performs extensive keyword research, creates optimized images for your feed and adjusts your bid strategies to ensure you get your desired results.
Google Showcase Shopping Ads Management
Let more people discover your brand and products through Google Showcase Shopping ads. We manage your campaign from account setup and ad creation to ongoing optimization and monitoring to ensure all efforts are geared towards increasing your brand discoverability and driving more conversion revenue.
Ads A/B Split Testing
We help you determine which eCommerce ads or Google Showcase Shopping ads deliver the highest ROI for your online store. Our PPC specialists create multiple landing pages and establish split testing metrics. In this way, we determine which PPC ads convert more leads into sales.
Conversion Rate Optimization
At Neptune Digital, we implement data-driven CRO practices to increase your eCommerce and Google Shopping ads’ click-through rate (CTR). We leverage your brand’s special offers, optimize your landing pages and ad copies and implement a variety of Adwords remarketing campaigns to recapture interested buyers.
Social Media Advertising
Optimize your social media campaign and attract more followers through eCommerce advertising. We launch targeted ads, provide review responses and leverage live streaming features, social media content and videos. These practices allow us to increase your brand engagement and deliver high conversion rates.
Page updated
Google Sites
Report abuse