International NBA players attract people from their countries to the NBA. This is seen through Giannis Antetokounmpo the star player from the bucks who has increased viewership in Greece for basketball especially for the world cup. This then helps with NBA viewership due to increased popularity for basketball. The NBA also uses NBA vs international games where NBA teams will face off against teams from the NBL or from China over a stretch of 3 games. The most recent example of this was the NBL x NBA games where the New Zealand Breakers played three games against the Utah Jazz, the Oklahoma City Thunder and the Philadelphia 76ers. the NBA also promotes diversity with European, Asian and African players being models for this. having more diversity i the league doesnt only expand viewership it also creates more opportunities for basketball world wide which leads to better talent and more competitive global basketball events.