How do  teams decide on their sponsors

The biggest sponsors of the NBA are state farm, Ticketmaster and Gatorade. State farm are sponsored by the NBA and during breaks int he game they show the state farm assist tracker where they show the assist of the game. The state farm assist tracker has been apart of NBA games since 2015 and it has provided $3.2 million for youth and families across the country. Ticket master is the go to app for finding seats for NBA games and has been partnered with the NBA for 2012 and then had their sponsorship renewed in 2018. Gatorade is shown throughout the NBA from players being sponsored by the brand. The most notable player is Luka Doncic the star of the Dallas mavericks who is the newest sponsor of the NBA. Tissot's a proud partner of the NBA and have invented a new scoreboard that clearly shows the shot clock and game clock.  The NBA collaborates with many different companies for them to help broaden the audience The NBA in total has 45 official sponsors From the earliest sponsor being NIKE starting from 1992 and the newest sponsor being skims beginning their sponsorship on October 30 2023.