How does the NBA change its marketing based on different countries

NBA league pass is a subscription service that provides fans access to NBA games throughout the NBA season and playoffs. Users can choose from monthly to seasonal subscriptions The NBA changes their league pass prices based on different countries economies. For example in India to get a full season subscription it costs 1499 Indian rupee ($26.79 Australian). Where as in Australia it costs $230.  NBA league pass is smart with its pricing knowing where different economies stand financially and they do the best pricing they can get customers tl pay for. 

The NBA collaborates with influencers around the world to broaden their audience. The league also uses internationally born players to promote the sport to certain areas of the world for example Yao Ming in China or Giannis Antetokounmpo in Greece. The NBA also holds international games around the world to supply for the rising audience for the league these includes the China games and NBA player held events such as Steph curry's training camps and Damian Lillard training camps. By the NBA changing how it markets itself in different countries it can appeal to more audiences expanding the NBA as a whole.