The NBA uses a varied amount of ways to market themselves whether its from sponsors, social media, influencers, merchandise or international players. The League. Sponsors Broaden the reach of the league by different companies advertising the NBA. Due to the large amount of sponsors in the NBA they also bring in a lot of money through brand deals. Social media has been the biggest point of expansion for the NBA the begginers in starting the social media revolution for the NBA where the Boston Celtics. They used creative ideas to show highlights in the game such as the NBA 2k highlight reel where they recreate their top highlights in game. The Orlando Magic have also found a way to engage with fans by a theme song that they post after every game they win. This is the only team who have a theme song in the NBA making a unique way to connect with fans. The Golden State warriors have the largest Instagram following in the NBA and they have done this from using player interviews, highlights and any other way they think they could connect fans with players. International players have also helped broaden the league creating opportunity overseas for many different countries in regards to basketball. The NBA markets the league to be inclusive of all peope and paleyrs such as Giannis or Luka Doncic have been able to expand basketball in there countries. Greece international basketball has taken a massive jump since the introduction of Giannis into the NBA making a competitive Greece international team, this then reflects onto the NBA due to the people of Greece wanting follow Giannis. A varied amount of techniques have been used to market the NBA all being eefective for different areas of the business.