At the First Review, we presented demos based on our mood board of scientific and biological imagery and also played around with potential color palettes. The demo, created in Adobe After Effects, in which the various scientific forms are morphing into one another, from space to neurons to highways is presented below. Experimentation with color palettes using Procreate is also presented. We were interested in how these images are connected both conceptually and visually.

However, we received feedback from Gensler to focus on one solid visual motif instead of multiple. They also suggested abstracted, architectural imagery instead of the more literal representation of biological forms that we presented.

First Review Concept Demos