TL;DR: Use Share Birdie to launch a simple, mobile-friendly referral contest or instant rewards campaign that pulls prizes directly from GC. Build four lightweight pages, optionally add a quiz, give participants a share link, and let the viral loop grow your list faster than a static newsletter page.
What You'll Learn: How to set up a Share Birdie campaign end-to-end—contest or instant rewards—including pulling prizes from GC, configuring your four-page flow, turning on an optional quiz, and publishing on your custom domain with SEO meta. You’ll also learn best practices for promotion, compliance, tracking, and smooth fulfillment.
If you want fast list growth, gamify it. Share Birdie lets you run a referral contest or unlockable instant rewards, then auto-pulls prizes from GC so fulfillment isn’t a headache. The whole setup is intentionally simple—no bloated funnels, no tech rabbit holes, just a clean viral loop that converts.
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Under the hood, you can run traditional leaderboard contests (1st, 2nd, 3rd place) or set thresholds for instant rewards (earn X points from signups, unlock Y reward). Either way, participants get a personal share link after opt-in, which turns every supporter into a promoter.
The builder gives you full control over four core pages (landing, after opt-in, logged-in variations), optional quizzes, and on-page reward visibility. It’s mobile-first, integrates with GC for prize management, supports custom domains, and ships with SEO meta out of the box.
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Share Birdie account with access to campaigns and pages
GC connection (to pull and fulfill prizes/rewards)
Campaign assets: headline/subheadline copy, images/video, and prize details
A clear goal (contest vs. instant rewards) and simple rules
Custom domain (optional but recommended)
Time Required: 45–90 minutes for first campaign (faster for duplicates)
Difficulty Level: Beginner
Use the contest or instant rewards mode—both are simple, but instant rewards can drive steady momentum.
Pull prizes directly from GC and show them on-page to boost motivation and shares.
You’ll get more subscribers by promoting current issues or content, not a generic “newsletter signup.”
Keep the flow lightweight: four pages, optional quiz, personal share link, and clear rewards.
Publish on a custom domain with SEO meta to compound organic visibility.
Decide how people will win. Run a classic leaderboard contest (1st/2nd/3rd place) or set “unlock” thresholds (e.g., 20 points earns Reward A, 50 points earns Reward B). Most campaigns assign 1 point per valid signup via a participant’s share link.
Define your campaign theme and outcome (e.g., “Help us stop the corner bar from opening”).
Pick your model: Contest (top placements) or Instant Rewards (threshold unlocks).
Decide point logic (e.g., 1 point per referred email) and any daily caps.
Draft simple rules: dates, eligibility, prize limits, and winner selection.
“Very, very simple — compared to anything we’ve built in the past.”
GC manages rewards across Share Birdie, CorpRout, and your newsletter referral flow. You can pull existing rewards from GC or add new ones from inside the Share Birdie screen.
Connect your GC account inside Share Birdie (once per workspace).
Click “Pull Prizes” to import available rewards from GC.
Assign prizes to placements (1st/2nd/3rd) or to thresholds (20, 50 points, etc.).
If needed, add a reward inline and sync back to GC for fulfillment.
“GC is going to handle rewards for CorpRout, for Share Birdie, and for your newsletter as well.”
Set up your campaign basics so everything else cascades smoothly. Keep copy short, clear, and specific to the issue or offer you’re promoting.
Create a new campaign in Share Birdie and enter your Title and Description.
Set start/end dates, localize time zone, and confirm eligibility rules.
Enable your contest or instant rewards mode from Step 1.
Save and open the visual editor to configure your pages.
Share Birdie gives you control over four core states: Landing (pre-opt-in), After Opt-in, and two Logged-in views. Add a subheadline, headline, and media (video/image) for clarity and persuasion. Ensure prize visibility to motivate sharing.
Landing Page: Write a strong headline/subheadline. Add a relevant image or video.
After Opt-in Page: Confirm entry and preview how to earn points (show prizes/rewards).
Logged-in Views: Include personal share link, timer (if using), and visible prize links.
Add “Prizes” and “Rewards” links in the header for quick access.
Quizzes can boost engagement and segment leads. You can add multiple-choice or single-answer questions—or turn quizzes off and go straight to a form-only signup.
Toggle “Quiz On/Off.”
If ON: Create questions (e.g., “Are you a programmer?” “Where are you located?”).
Set the email field as required to count votes/entries.
If OFF: Use the form-only flow for fastest opt-ins.
“You’re going to get way more subscribers by doing this rather than just sharing your newsletter page—share current issues.”
After opt-in, participants receive a unique share link. Publish the campaign on your custom domain (recommended) and use built-in SEO meta to help the page rank and preview well on social.
Set your custom domain or subdomain in Share Birdie.
Fill in SEO meta (title, description, social image) for rich previews.
Enable social share buttons and copy-to-clipboard for the personal link.
Optionally add UTM tags for tracking traffic sources.
Before going live, dry-run the entire flow on desktop and mobile. Once live, watch your leads, referrals, and conversion percentages. Iterate copy and on-page reward visibility to keep motivation high.
Test the Landing → Quiz/Form → After Opt-in → Logged-in flow.
Verify GC prize mapping and visibility of “Prizes”/“Rewards” links.
Launch and monitor: leads, referrals, and conversion rates.
Adjust headlines, visuals, and rewards visibility based on performance.
When the campaign ends, finalize winners or threshold unlocks. GC handles fulfillment. Then repurpose the flow for ongoing growth—share timely content/issues rather than a static newsletter page.
Lock entries at end date and export final leaderboard/threshold data.
Trigger GC fulfillment for prizes and instant rewards.
Follow up with winners and all participants (announce next campaign).
Duplicate the campaign for your next “current issue” share push.
Hiding rewards: Don’t bury prize visibility. Add “Prizes” and “Rewards” links and show them post-opt-in.
Overcomplicating the quiz: Keep it short or skip it. A long quiz kills conversion.
Generic headlines: Tie your copy to a specific issue or outcome, not vague newsletter pitches.
No dry runs: Always test mobile and desktop before launch to avoid broken flows.
Use a custom domain and SEO meta to improve social previews and organic clicks.
Add UTM tags to the share link and track sources with Google’s Campaign URL Builder: Google Analytics Campaign URL Builder.
Stay compliant with disclosures and promotions rules. See the FTC’s guidance: FTC Endorsement Guides.
Handle data lawfully (consent, unsubscribes, retention). Review GDPR basics and document your process.
Confirm your GC connection is active, then click “Pull Prizes” again. If newly created in GC, wait a minute, refresh, and re-pull. As a fallback, add the reward inline and sync later.
Test with a fresh browser/profile and a unique email. Confirm the participant’s personal link is used end-to-end and that ad blockers or URL shorteners aren’t stripping parameters.
Temporarily disable the quiz and verify the form-only flow works. Re-enable the quiz with fewer questions or remove any heavy embeds that may block rendering.
Double-check DNS (A/CNAME) per your provider. DNS can take up to 24 hours to propagate. Test the platform default subdomain while you wait.
Lock in your first win quickly. Launch a simple campaign today, then iterate based on real data.
Spin up a “current issue” campaign with one compelling prize and a 14-day window.
Run the form-only flow first; add a short quiz once conversion is steady.
Scale by duplicating your best-performing campaign and rotating fresh rewards.
A lightweight contest/referral platform where people opt in, get a personal share link, and earn points toward prizes. It’s designed to be fast to set up and easy to share—especially on mobile.
GC handles prize/reward management and fulfillment. Share Birdie pulls your rewards from GC so you can assign them to placements or thresholds without manual handling.
Use contests for time-bound excitement and leaderboards. Use instant rewards for ongoing growth with unlockable milestones (e.g., 20 points = Reward A, 50 points = Reward B). Many brands alternate between both.
No. Quizzes are optional. They’re great for engagement and segmentation, but the simplest form-only flow usually converts fastest.
Yes. Set a custom domain in Share Birdie for brand trust and better SEO/social previews. The platform also supports an internal subdomain if you need a quick start.
Yes. The entire flow is designed to be clean and fast on mobile—where most sharing happens.
Each participant gets a unique share link. Count points on verified opt-ins only. Consider basic fraud checks (e.g., duplicate emails, disposable domains).
Promote current, specific issues or content. It converts far better than a generic newsletter landing page and naturally motivates shares.
“Very, very simple — compared to anything we’ve built in the past.”
“GC is going to handle rewards for CorpRout, for Share Birdie, and for your newsletter as well.”
“You’re going to get way more subscribers by doing this rather than just sharing your newsletter page—share current issues.”
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