TL;DR: A new foundational update lets you tie bump offers to the page (not just the product), so you can split test design, media, and copy variations without breaking other funnels. Use page‑level bumps to improve take rate fast; keep product‑level bumps when you need the same offer across multiple funnels.
What You'll Learn: How to decide between product‑linked vs page‑linked bump offers, set up clean A/B tests, design high‑converting bump variants (border, media, and copy), and interpret results so you maximize bump take rate and revenue per visitor—without breaking other funnels.
Bump offers are the fastest lever you can pull to lift average order value—often without changing your main offer. Until now, many platforms tied bumps to the product, which made true split testing nearly impossible. With this update, you can link bumps at the page level and test visuals, copy, and layout for real gains.
Discover my Incredible Mintbird Bonus offer - Strictly Limited to 25 Customers ... Click here!
Here’s the core idea: keep bumps product‑linked when you want the same bump experience across multiple funnels and pages. Switch to page‑linked bumps when you want to split test and aggressively optimize for conversions on a specific page.
In this step‑by‑step, you’ll set up page‑level bump variants (e.g., red vs black border, image vs video) while keeping the product identical—so your test isolates the display, not the offer itself. You’ll also learn how to read bump take rate and know when to roll winners out across your funnel.
Read my OfferMint Review here ... Click here!
Use product‑linked bumps for consistency across many pages; use page‑linked bumps for conversion testing on a single page.
Test one major visual change at a time (e.g., border color or media type) to get clean learnings.
Track bump take rate, checkout conversion, and revenue per visitor—not just clicks.
Don’t let global (product‑linked) changes accidentally affect other funnels without review.
Run tests until you have enough traffic for a confident decision; then lock in the winner and iterate.
A funnel/page builder that supports bump offers and split testing (page‑level and product‑level linking)
A live product connected to your checkout
Traffic source (email, paid ads, organic, etc.)
Analytics to track take rate and revenue per visitor
A simple test plan (what you’re changing and why)
Time Required: 60–90 minutes to set up; 7–14 days to collect data
Difficulty Level: Intermediate
Before you touch a single setting, decide whether this bump should be consistent everywhere or tested for one page. If your goal is universal consistency, keep it product‑linked. If you want to test bump display (border, image/video, copy), switch to page‑linked on the page you’re optimizing.
Open the sales page you want to optimize.
Navigate to the bump offer section for that page.
Confirm whether the bump is currently tied to the product (global) or the page (local). Decide which you need for this test.
“If you always want the same bump offers across multiple funnels, leave it linked to the product.”
If your current bump is product‑linked, changes can affect other pages using the same product. Audit what’s live so you don’t unintentionally impact other campaigns.
List all funnels/pages using the same product and bump.
If you find shared usage, keep the existing bump intact and create a new, page‑linked bump for testing on this page only.
Document the “control” so you can compare performance fairly.
“If you want to split test your bump offers (which you should), now you can tie the bump offer to the page.”
Your goal is to isolate the variable so you know what actually moved the needle. Keep the product, price, and fulfillment identical; change only the display (visual or micro‑copy).
Create Variant A (Control): Keep your current bump design, media, and copy.
Create Variant B (Test): Change one display element only, such as:
Border: red vs black
Media: image vs short looping video
Micro‑copy: one benefit‑driven line under the checkbox
Confirm both variants point to the same product and price to avoid skewed results.
Now, connect your page‑level bump variants to your page split test. If you’re already testing a headline or hero, this gives you a “bonus test” on the bump—just don’t introduce too many variables at once.
Enable page split testing and name your variants clearly (e.g., “Control – Black Border” vs “Test – Red Border”).
Attach the appropriate bump design to each page variant (page‑linked bumps).
Keep all other elements identical while you test the bump display.
“When you set up a split test, you get a bonus test: optimize the bump offer take rate on top of your headline or page test.”
Let the test run long enough to collect meaningful data. Track outcome metrics—not vanity clicks.
Drive traffic from your usual sources (email, social, paid).
Monitor:
Bump take rate (percentage of orders with the bump added)
Checkout conversion rate (to ensure the bump isn’t hurting completion)
Average order value and revenue per visitor (RPV)
Run the test until you reach enough sessions for confidence. For guidance on sample size and significance, see CXL’s A/B testing guide: CXL: A/B testing guide.
Once you have a clear winner, lock it in and decide scope: keep it page‑specific or standardize it across funnels by converting it to product‑linked.
Publish the winning bump on the tested page.
If results are strong and broadly applicable, recreate that bump as product‑linked for other funnels.
Plan your next single‑variable test (e.g., image vs short video, or micro‑copy tweak).
Changing a product‑linked bump mid‑campaign: This can unintentionally update other pages. Use page‑linked bumps for tests.
Testing multiple variables at once: Keep the product, price, and fulfillment identical; change one display element only.
Stopping tests too early: Low traffic can produce misleading wins. Allow enough sessions for confidence.
Ignoring checkout conversion: A higher bump take rate that reduces overall checkout completion isn’t a win.
Forgetting mobile UX: Preview and test on mobile; tight layouts can hide bump details.
Use benefit‑first micro‑copy: “Add lifetime templates for faster launches (one‑time $27).”
Keep media lightweight; short, silent loops often outperform static images without slowing the page.
Anchor price with contrast: show value (e.g., “Normally $97”) next to your bump’s one‑time price.
Mind checkbox defaults and compliance—avoid pre‑checked boxes if it conflicts with platform or local regulations. See Shopify’s conversion best practices on upsells: Shopify: Upselling and cross-selling.
Watch end‑to‑end UX, not just the bump. Baymard’s checkout research is gold: Baymard: Checkout UX.
Confirm the bump is set to page‑linked and attached to the active page variant. Check visibility settings and ensure the product is in stock/available.
Both variants must reference the same product SKU and price. If you duplicated the product, verify the price and fulfillment match.
Ensure your split test is set to 50/50 distribution and disable manual targeting or personalizations that might bias traffic.
Use compressed media or short loops. Lazy‑load the asset and test image vs video to confirm impact.
Check refund rates, product fit, and checkout completion. Sometimes a “fun” bump increases clicks but reduces trust—optimize for RPV, not just take rate.
Lock in your winner, then scale your learnings across the funnel—carefully.
Standardize the winning bump where it makes sense (convert to product‑linked only after validating across pages).
Plan your next test (media type, micro‑copy, or layout). Keep it single‑variable.
Expand bump testing to your other high‑traffic checkouts and measure RPV impact.
An offer on the checkout page that customers can add with one click (usually via a checkbox) without leaving the flow.
When you want the exact same bump across multiple funnels/pages and don’t plan to test page‑specific variations.
When you want to split test the bump’s display (border, media, micro‑copy) on a specific page without impacting other funnels.
Two. Keep it to a clean A/B so you can isolate the effect of one change and reach significance faster.
Until you have enough traffic for a confident read. As a rule of thumb, aim for at least a full business cycle (7–14 days) and consult statistical guidelines.
Bump take rate, checkout conversion rate, average order value, and revenue per visitor. All four matter.
It depends on your platform policies and local regulations. Many best‑practice guidelines recommend opt‑in (unchecked) to maintain trust and compliance.
Yes, if it adds friction or feels pushy. Always monitor checkout completion while testing bump changes.
“If you always want the same bump offers across multiple funnels, leave it linked to the product.”
“If you want to split test your bump offers (which you should), now you can tie the bump offer to the page.”
“When you set up a split test, you get a bonus test: optimize the bump offer take rate on top of your headline or page test.”
See MintBird In Action here! Do not miss this full software demo!!