Conclusion

SWOT ANALYSIS

SWOT analysis is a strategic evaluation technique that provides insight into the internal strengths and weaknesses of the organization as well as into external opportunities and threats. Internal factors like resources and capabilities are described as strengths and weaknesses while external factors like market dynamics and competition are described as opportunities and threats. SWOT analysis used for the Midea Group's enterprise architecture review. Understanding the organization's external possibilities and dangers in addition to its internal strengths and weaknesses will be made easier with the aid of this research.

MIDEA STRENGTHS

The Midea Group has activities in many countries, such as the United Arab Emirates, the United Kingdom, India, and Brazil. Its customer base is diverse and it has a broad worldwide reach. Because of its wide global reach, it can access a range of markets.

• Brand Identity: Midea maintains a safe and distinctive brand identity that contributes to customer familiarity and business trust.

• Scalability: It ought to be possible to expand the architecture to meet the needs of new product lines and target markets.

• Standardization: An organization can increase efficiency and reduce complexity by implementing standardized practices and procedures.

• Product Development: The company will be able to hold onto its competitive advantage and strong market position if it focuses on extensive product development.

• Educational Environment: Midea provides a safe and secure learning environment for children by collaborating with academic institutions, trade associations, and educators. It is this specific approach that has won the parents' confidence and preference

MIDEA WEAKNESSES

• Currency depreciation: It caused the company's revenue to decline as the local currency lost value about the US dollar. Its revenue generation is impacted by this shortfall.

• Industrial trends: The entertainment industry is evolving quickly, therefore Midea needs to keep a close eye on trends and modify its products accordingly.

• Security Concerns: Hacked structures could be more frequently targeted by hackers.

• Legacy Systems: Midea may have outdated systems that are challenging to update to current versions.      

• Resistance to Change: An organization's ability to implement the EA effectively and widely may be hampered by internal stakeholders' resistance to change.

MIDEA OPPORTUNITIES

• Big Data and Analytics: Midea will be able to improve operations and product development by getting decision-making knowledge from data collected from all the organization's functional areas.

• Cloud Adoption:  These factors as security, scalability, and ease of use can be enhanced by cloud migrations.

• Content: Yielding to the demand for greater individuality, more and more people are getting connected to the internet with the use of modern devices. This development benefits Midea Financially.

•  Franchising Model: Midea therefore elects to implement the franchising model to achieve its proliferation into new markets and countries. This strategy also contributes significantly to keeping these risks at the minimum level that they can be kept at while continuing to generate revenue with consistency.

• Standardization on Emerging Technologies: Wanting to have the advantage of the new technologies, for example, through blockchain or 5G, the Midea company can take a leading position among competitors.

MIDEA THREATS

• Cybersecurity risks: Midea's data and operations are always vulnerable to increasingly complex cyberattacks.

• Competitors: Midea is vulnerable to both local and global competitors. In tough markets, you have to constantly innovate to stay competitive.

• Sector Trends: To maintain its prominent position in the worldwide entertainment sector, Midea must stay up to date with the rapidly evolving terrain.

• Currency variations: Because of the breadth of its business, Midea is vulnerable to exchange rate risk. Maintaining financial stability requires controlling these swings.

• Supply Chain Disruptions: Global supply chain issues could disrupt Midea's manufacturing processes and impact the effectiveness of its architecture