Target Audience Overview:
The Educational Technology program at our university is experiencing increasing demand for clarity on the role of Educational Technologists from both prospective students and potential employers. The program coordinator has noted frequent inquiries regarding the nature of the work, career paths, and potential earnings for Educational Technologists, as well as a lack of awareness among employers about the specific skills graduates bring. To address these needs, we are tasked with creating an instructional multimedia solution that will educate both prospective students and employers, bridging the knowledge gap and enhancing the program’s visibility.
Learner Characteristics:
Prospective students may include mid-career professionals seeking a career change, and individuals from diverse gender and cultural backgrounds. Their levels of technological proficiency can range from digital natives to those with limited experience, requiring a modular and flexible instructional design. Students' educational backgrounds may vary from high school diplomas to postgraduate degrees, necessitating clear prerequisites and accessible support resources.
Employers across diverse sectors, higher education, corporate training, non-profits, and government, have varying expectations for Educational Technologists. Their understanding of the role ranges from well-informed to limited, necessitating content that clearly defines the strategic contributions of Educational Technologists. Additionally, employers in different regions require content that takes into account diverse technological infrastructures and cultural competencies.