Embedded Files
Learning Resources
Watch
Lanz, H. (2017, April 10). How do focus groups work? Ted-Ed [Video]. YouTube https://www.youtube.com/watchv=3TwgVQIZPsw
Read
Robbins, M. (2020, June 15). Research Methods: Focus Groups and its limitations. Impactio. https://www.impactio.com/blog/research-methods-focus-groups-and-its-limitations
Richard, B., Sivo, S. A., Orlowski, M., Ford, R. C., Murphy, J., Boote, D. N., & Witta, E. L. (2021). Qualitative Research via Focus Groups: Will Going Online Affect the Diversity of Your Findings? Cornell Hospitality Quarterly, 62(1), 32–45. https://doi.org/10.1177/1938965520967769
Question 1
Question 1
When analyzing a potential research topic why would one choose qualitative over quantitative?
What limitations would force this choice?
Question 2
Question 2
What are the benefits and disadvantages of online focus groups compared to in-person focus groups? Discuss.
Question 3
Question 3
Imagine You're a Moderator Interviewing a Focus Group for:
Patient care experience at the Emergency Department. As wait time is always an issue, with focus group, researcher can come with new ideas to improve policy regarding patient care in the emergency department.
What focus group questions would you ask the example above? Why?
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