Why Research?

Solve problem.

Discover useful information. 

Provide accurate conclusion.

Support decision making. 

Learn something new.

Move from unknown unknown to known unknown. 

Move from unknown to known. 

Understand deeper. 

Hone our problem-solving skills. 

Pursue our interests.

Challenge ourselves in new ways. 

Stay competitive. 

Identify or understand customers.

Scrutinize rivals in the industry.

Understand, predict & control the environment.

Emulate key strategies. 

Make right decisions in a timely manner.