• Displays different types of variables.

• Helps to understand what each variable means.

• Guides to develop & test hypotheses.

• Helps to understand situation to be investigated.

• Central to examine the research problem

A model that shows logical sense of interrelationships among the research variables.

1. Define concepts or variables in the model

2. Determine the underpinning theory/theories

3. Develop a conceptual model that represents the theory/theories used

4. Explain the relationship among the variables with theory/theories