Lecture 1

Lecture 1

21-Sep-2019

Lecturer

• Isabel Horta

Topics

• Introduction
  • download slides
• Customer relationships - Chapter 1 and 2
• Customer lifecycle management - Chapters 3 and 4
  • download slides

Case Study

• Angela Ahrendts: The secrets behind Burberry's growth
• An interview with Angela Ahrendts CEO of Burberry