Evaluation

Final Grade Calculation:

• Group project (50%)
• Individual case study (40%)
• Lecture participation (10%)

Students fail the course if the grade in the individual case study is negative.

Group Project Details:

• Objetive: develop a plan for implementing CRM in a real company (hint: focus on a particular type of CRM - strategic, operational or analytical)
• Structure: follow the book chapter 14 - the five main phases of implementation
• Report info: Deadline - 29 November midnight. Report should have 15 pages. Send the report in pdf by email to me.
• Presentation info: 7 December. Presentation should be 10 minutes. Bring a person from the company. Me and the colleagues will ask questions!

Final Exam Details:

• Case Study: McKinsey & Company | Claims in the digital age: How insurers can get started
  • download slides
• Info: 25.january. 2019 at 9h00 | Room: B113 | Duration: 1h45 + 15 min | Open Book Exam
• Answers: You may answer the questions in Portuguese.