In my Tide NSAC project class, I served as our team's lead media planner and account manager while contributing to other class agency aspects. NSAC is the National Student Advertising Competition. Every year, thousands of talented students nationwide compete and build a specific campaign for a national client. Our client was Tide, and our team placed 2nd in our region. I played a central role in crafting a multi-touchpoint campaign for Tide aimed at influencing behavior change among Generation Z and Millennials to adopt cold water washing. Our team worked collaboratively across research, creative strategy, digital and experiential marketing, and media planning to execute a cohesive campaign that resonated with the target audience. Through this project, I gained hands-on experience in implementing a national campaign, media budgeting, and the integration of various marketing channels to deliver impactful results. I'm so proud of my media section (Starting on pg.10) ! Please enjoy our team Plansbook.