Conclusion

SWOT analysis consists of an evaluative tool of a strategic plan of an organization, which is set to examine the Strengths, Weaknesses, Opportunities, and Threats. It helps elicit all internal factors that affect the organization success, like (unique capabilities or resources) and point out weaknesses. SWOT analysis also looks, besides internal factors, at external factors such as market trends, close competitors and pending legislation to found possible ways to make the most of these opportunities and avoid these dangers. Through consolidation of these data organizations can design strategies for capitalizing on strong points, overcoming weak points, taking appropriate measure to maximize gains and responding adequately to undesirable trends. SWOT analysis represents a versatile and commonly applied means of making one's decisions strategically and planning in advance.