As a social media manager with journalistic writing experience from PATV, I tried to use my experience in our social media content. Since the Padua Media Group accounts also represent the communications department at Padua, I felt it was important to reflect my journalistic experience through telling stories in our content.
One way I implemented this initiative was through Teacher Tuesdays. In its early days, it only introduced new teachers, but it eventually grew to the staff sharing quotes on important topics related to their field.
As the year went on, the quotes became increasingly longer and deeper. Teachers told stories, gave advice, and provided guidance. This series started my interest in written journalism.
Another story-telling initiative I incorporated into our social media was Medical Mondays. As COVID cases increased and we encountered the 1-year mark of quarantine, we wanted to show our appreciation for those in the medical field. We reached out to alum via social media to ask for participation in the spotlights.
Within each post, we provided the alum's name, position, and their quote on how COVID has affected their job. We felt it was important to provide quotes from those in the medical field themselves about the struggles of COVID.
The post series was received well on all 3 platforms. It truly showed our gratitude towards those in the medical field and showcased our talented alum.
In addition to telling stories through social media, I have covered school events for the Padua Media Group. While events were minimal due to COVID, most of my coverage has been extensive and timely, posting multiple event pictures within hours of the event taking place. With each social media platform, content differs but still provides accurate coverage.
On our Padua 360 website, we utilize a variety of multimedia tools to portray our stories. In all of my journalism stories, I incorporate at least 1 photo for the cover of the article. However, as my stories lengthened in words, I expanded my use of pictures, infographics, and pull quotes.
In my article, "New Clubs Offer Opportunities for Student Input", I included pictures and pull quotes to make the article more pleasing to the eye. The photos and pull quotes balance out each section's paragraphs. I also linked related stories to promote my fellow staff's articles.
In my review, "The Peach Blossom Eatery is 'Just Peachy' ", I included many pictures of the food and establishment. I used a variety of pictures taken at the cafe in order to both "say it and show it". This makes the story attract more readers and keep them interested.
I also helped lead a team in creating a multimedia package on Catholic Schools Week. This project involved students from both the journalism and PATV classes. The finished content included 2 articles, 1 infographic, 2 photo galleries with captions, 2 B-roll videos, and 4 social media posts. This leadership opportunity tested my abilities to lead students of different classes and collaborate on larger multimedia projects. Some of the work of my teammates can be seen in the linked story.