Work developed as a technical challenge for Vee Benefícios (2020).
I decided to participate in a Product Design challenge from Vee, a company specializing in benefits for employees in companies, whose objective was to create screens for an app with the aim of helping the HR/Finance public to issue invoices.
As the company's interest in seeing evidence of a UX process applied in the challenge was signaled, I tried to clarify some doubts with the creators. Then, I decided that I would apply processes and tools to develop a design solution, but being aware that the limited time available for delivery would interfere with the quality and research results (fundamental for a more assertive delivery).
In this project, I present a sample of my skills in relation to defining objectives and context/problem, ideation, building interfaces, usability testing and presenting results.
The design process applied and its conclusions can be seen in the document below. (Portuguese only)
By clicking on the actions on the side, you can also check out how I applied the unmoderated usability test in the Maze tool and browse the prototype in Figma.
During the Design Thinking phases (Discovery, Definition, Development and Testing), the following techniques were used:
Discovery phase
- Initial Briefing 5W+1H
- CSD Matrix
- Desk research
- Benchmark analysis
Definition phase
- Stakeholders map
- User journey map
- Proto Personas
- "How Might We...?"
Ideation, Development and Testing
- Brainstorming
- Impact x Effort Matrix
- Mental models
- Wireframes + high fidelity prototype
- Success metrics
- Usability testing (moderated + non-moderated)Teste de usabilidade moderado e não moderado