Analysis: This question was included to determine the general range of prices that people would be willing to pay for a product that would assist in keeping a bike upright. It was found that 88.5% of survey respondents would purchase a solution for less than $29.00. Based on this response and the cost of similar solutions, a product developed at this price point would be very marketable.

Analysis: The survey showed that the rear axle support was the most popular solution. The results from the decision matrix show the rear axle support having the highest rating, meaning it complies with the design specifications more than the others. Before settling on this solution, the team discussed other reasons for supporting it.

One concern about the Rear Axle Support was how the product would be transported while cycling. It is necessary that it is safe and doesn’t injure the cyclist or the bike. The team decided that the cyclist could determine their own way to transport the product, but the design would be as small and lightweight as possible, in order to prevent injury. Another point to consider was the security of the bike. It was concluded that there could be a locking mechanism added to the initial design to allow for the cyclist to lock the wheel of the bike in place, so it won’t get stolen. After addressing these concerns and noting that this product was the top choice in the decision matrix, and among stakeholders, the Rear Axle Support was selected as the top solution.