Customer Service agents handle multitasking responsibilities, including answering calls and processing payments throughout the day. Recognizing the urgent need for a new visual and user-friendly site among users (the agents).
I applied the Design Thinking methodology. Through this process, I systematically addressed the five phases: Empathizing with users, Defining their problems, Ideating potential solutions, Prototyping, and Testing concepts. Each phase was meticulously focused on creating a truly user-centered solution.
Type: Development of a Prototype
Client: Bank
Date: March 2023
Figma
Power Point
Adobe Illustrator
Design Thinking Methodology
Journey Mapping
Develop Persona
Prototype
Brainstorming
The prototype for this project began as a simple sketch on paper, representing an initial rough outline. Following the Empathy and Define stages, I meticulously analyzed the collected data to kickstart the ideation process. Utilizing these drawings, I visualized the user experience flow, integrating solutions aimed at addressing their specific pain points.
After empathizing with the user, I began brainstorming potential solutions to better visualize the outcomes in line with the user's needs and desires.
By creating a storyboard, I was able to ensure a well-organized, user-focused, and efficient approach to develop the project, focused to lead a more successful and user-friendly outcomes.
Leveraging Figma as a digital tool for crafting a high-fidelity prototype enabled me to offer users a realistic navigation experience, mirroring the actual site interaction. This approach garnered significant attention and provided valuable guidance, particularly since it addressed the pressing need to expedite customer service delivery. By immersing users in a simulated environment, we were able to gather crucial insights and refine the prototype to better meet user expectations and streamline their experience.