As the Lead Designer for the IBM App Store, I was responsible for creating an intuitive and engaging user experience grounded in user-centric design principles. The app store features a curated selection of bundled applications and standalone apps designed to boost productivity. By incorporating robust security measures and adhering to accessibility guidelines, I aimed to enhance both employee satisfaction and overall efficiency.

I collaborated closely with cross-functional teams throughout the phased rollout, utilizing React Native and the Carbon Design System to create a consistent experience across both iOS and Android platforms.

My role: Mobile Design and Strategy Lead, User Experience Design, Vector Illustration, Accessibility Guidance, Carbon Design System Development and Support