Telecom AB Churn Analysis

Background: Telecom AB is a subscription-based business, whose customer churn rate has reached a histocially high level. 

Project Goal: to find out why customers are churning at the rate, and provide insights to help reduce the churn. 

Approach: to investigate churn pattern by key metrics like churn reason/category, customer demographics, contract type, payment method, subscription type etc. 

Findings: Competition is the the main reason for customer churn; Senior customers are more likely to churn; Single Customers with Monthly contract are more likely to churn than yearly contract subscribers;  Customer without international plan service while making a lot of international calls are more likely to churn; The less services call a state makes, the higher its churn rate is.