Gold&Green Foods

Premium plant-based food brand expanding in Finland and global markets.

Role: Design Manager

Scope: Brand management, packaging design, cross-functional leadership, user experience, event brand activation

TV ad for a new plant-based burger & sauce product launch.

Managed the complex, time-sensitive packaging design process for a pioneering plant-based food company, Gold&Green Foods Ltd., ensuring compliance with local and global food safety standards. Led the brand management and development, coordinating the in-house design team and collaborating with the marketing team as well as external agencies. Concepted and executed new product launches, brand refresh materials, and user experience–driven marketing initiatives with a sustainability mindset. Streamlined packaging workflows and maintained visual and strategic consistency across all touchpoints. Delivered creative direction and on-brand experiences for national and international events, working under strict deadlines and budget constraints.

Notable outcomes:

Launched seven new food products within 12 months.

Oversaw the entire packaging design process, ensuring efficiency and brand consistency.

Delivered new packaging branding across the entire product portfolio.

Delivered brand experiences at major international events, including two activations at SXSW in Austin, Texas (2018 & 2019).

Designed and delivered the Gold&Green stand for SIAL Paris, the world’s leading food innovation exhibition, attracting over 310,000 industry professionals.

Produced a range of on-brand experiences for local events, festivals, expos, and pop-ups.

Enhanced the time-critical packaging workflow to meet demanding product launch deadlines.

Art directed multiple professional photo shoots for packaging, social media, and marketing campaigns.

Implemented cost-saving measures in the packaging process to achieve competitive product price points without compromising quality and the environment.