Faculty of Humanities and Social Sciences
Faculty of Humanities and Social Sciences
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Strategic marketing, and engagement for Humanities and Social Sciences Faculty.
Role: Senior Engagement Advisor
Scope: Strategic engagement and marketing, brand management, campaign developmentÂ
Film ad in The Hollywood Reporter.
Managed senior stakeholders, marketing and engagement and advised faculty leadership on strategic initiatives, and developed marketing strategies. Oversaw experience design, art direction, content creation, and publishing across major events, social media and campaigns, ensuring brand consistency and audience engagement.
Notable outcomes:
Delivered the Bachelor of Popular Music marketing campaign.
Piloted new branded pan-uni recruitment presentation templates.Â
Produced experiential marketing Open Day concepts enhancing audience participation and brand visibility.
Delivered content to several printed ads and publications including postcards, flyers, pull-up banners, handbooks and study guides.
Delivered high-quality taster lecture videos.
Produced well-received branded merchandise to boost visibility.
Developed new major partnership with Wellington’s Creative Capital Arts Trust and CubaDupa Festival.
Restructured faculty postgraduate landing pages to be more user friendly.
Developed a postgraduate recruitment and marketing programme for the faculty.
Undergraduate handbook content.
Open Day brought exceptional number of prospective students on campus.
Theatre and Performance studies ads.
Bachelor of Popular Music Tiktok campaign
New Zealand designed Bullet keep cups.
New branded merchandise for recruitment and events.
Marketing photography for Bachelor of Global Studies. Photographer: Francine Boer.
Stakeholders
Stakeholders
Academic staff
Communication Team
Design team
Engagement team
Marketing team
Recruitment team
Web team
Client
Client
Te Herenga Waka—Victoria University of Wellington
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