Hi. Moi. Kia ora. 

I'm Liisa and I love creating meaningful, fun, and engaging brand experiences. 

Working in design, engagement, communication, and marketing throughout my career, I've been able to partner with creatives from around the world. 

I believe in creativity that thrives on collaboration with the best in their fields, built on listening, mutual learning, and shared creation. This is how the most powerful brand experiences take shape — the ones people remember because they’ve truly seen and felt them. 

My work blends insight and strategy with bold, human-centred ideas, designed to create lasting connections and measurable results. Every project I take on aims to leave both a strong emotional imprint and a tangible impact.

• Creative leadership: Co-founded multiple cross-disciplinary creative initiatives, including Helsinki FRESH, Päiväunen Paikka and Future Designers.

• Multi-sector experience: Delivered high-impact communication, marketing, and brand experiences across design, higher education, food innovation, and cultural projects on three continents.

• Global brand exposure: Co-founded Helsinki FRESH, led PR, events, and published an internationally distributed book.

• Management: Managed content and creative teams, and also multidisciplinary teams.

• Strategic campaign delivery: Designed and executed multi-channel marketing campaigns for faculties at Victoria University of Wellington, engaging diverse student audiences.

• Award-winning work: Core77 Design Award and two International Creative Media Awards (ICMA). 

• Event & experience design: Curated and produced exhibitions, launches, and brand experiences from concept to delivery.