The History of The Barbie Doll

The game invites users to select a decade—from the 1950s to the 2020s—by clicking on an image of a Barbie doll that represents that era. Once a decade is selected, additional dolls from that time appear, and players can click on each one to learn how Barbie evolved over the years. Every image opens a blurb that reveals how Barbie both reflected and sometimes challenged society’s expectations for women and girls.

Barbie debuted in 1959 wearing a black-and-white swimsuit, bold red lipstick, and a high ponytail. As a teenage fashion model rather than a baby doll, she revolutionized the toy industry. Girls were inspired by her independence and confidence, seeing her as a glamorous and sophisticated icon.

Barbie’s look evolved with the advent of mod fashion, go-go boots, and mini dresses. She took on new roles—as a career woman, socialite, and explorer—reflecting the growing opportunities available to women. Her character became a symbol of change and ambition during this transformative decade.

The 1970s introduced Malibu Barbie, complete with a sun-kissed tan and beachwear. This era also marked the debut of the first Black and Hispanic Barbie dolls, expanding representation. Her outfits ranged from boho chic to disco glam, perfectly aligning with the cultural vibrancy of the time.

The 1980s were defined by big hair, bold makeup, and power careers. Barbie became an astronaut, doctor, and CEO—proving that her potential was limitless. Her iconic Dream House emerged as a symbol of freedom and aspiration for young girls everywhere.

The 1990s embraced grunge, girl power, and the burgeoning tech scene. Totally Hair Barbie, with her floor-length locks, became the best-selling Barbie ever. She even dabbled in computer programming, mirroring the tech boom of that vibrant decade.

The new millennium brought digital expansion with My Scene Barbie and even a rivalry with Bratz. In response, Barbie launched more diverse dolls and experimented with realistic body types. She leaned into STEM careers and online platforms, ensuring she stayed relevant in a rapidly evolving digital age.

The 2010s saw the rise of Barbie Fashionistas, a line that celebrated inclusivity with a range of body types, ethnicities, and styles. Barbie even ran for president, became an entrepreneur, and focused on empowerment and diversity. Her marketing began spotlighting real-world role models and values, further solidifying her influence.

Today’s Barbie champions inclusivity, sustainability, and social awareness. The latest dolls incorporate disability representation, eco-friendly designs, and collaborations with activists and creators. Barbie continues to evolve as a powerful symbol of progress and possibility for girls everywhere.

Although “Barbie Through the Decades” may be the most technically simple of the games I’ve created, it resonated in the most meaningful way. The girls I presented it to weren’t just entertained—they were genuinely curious about Barbie’s evolution and the social forces behind it. That engagement was exactly what I had hoped to inspire. It proved that even a lighthearted, accessible game could spark critical thinking about gender roles, representation, and cultural history. Sometimes, simplicity allows the message to shine through most clearly.