Corporate Identity

Conceptualize and create a brand identity for a new coffee shop.

I decided upon a niche coffee shop in the arts district of Jackson, Florida near the CoRK (Corner of Roselle and King). This new venue will offer comfortable seating, semi-private lounge areas, and modular furnishing arrangement to cater to the flow and ebb of visitors. A raised dais will serve as a small stage for periodic speakers, readings, or solo musicians to perform. 

The goal is to provide a casual venue where people can meet and mingle during business hours and special art-district event periods. Clients are diverse, from many schools of art, and will include tourists plus locals.

For more about the venue and this corporate identity project, please view the Creative Brief (pdf below) and the final project submission (pdf below). You will also find several sketches showing my creative process in conceptualizing a logo.