Export Marketing (TYBCOM DSC SEM V)

LEARNING OBJECTIVES

To enable the students to: 

1. Understand global export strategy, trade dynamics and India’s foreign relations. 

2. Explain export facilitation and distribution mechanisms. 

3. Strategize product planning, pricing and promotion. 

4. Demonstrate export process and adhering compliances. 

COURSE OUTCOME 

Successful completion of the course will enable a student to: 

1. Analyze the global export marketing framework and identify key influencing factors while understanding export marketing concepts, driving factors, trade routes and infrastructure exploring India’s foreign relations with respect to trade. 

2. Critically assess various export financing methods and evaluate export distribution methods and gain proficiency in logistical arrangements while enhancing their ability to strategize product planning and evaluate export pricing, production and schemes. 

3. Gain expertise in managing essential export documentation and procedures, including customs formalities.