Jaago Grahak Jaago

Jaago Grahak Jaago (Wake Up, Consumer!) is a flagship consumer awareness campaign launched in 2005 by the Ministry of Consumer Affairs, Government of India. Its core mission is to empower Indian consumers with knowledge about their rights, to curb market malpractices, and to create a nation of vigilant, assertive, and informed buyers. This campaign uses TV, radio, print, digital, and outdoor media to reach all sections of society—including rural and remote areas.

Importance of Jaago Grahak Jaago

• Empowers Consumers: Teaches citizens about their legal rights and redressal mechanisms if cheated by sellers or service providers.

• Fights Malpractices: Helps end fraudulent business practices, price manipulation, and sale of substandard or unsafe goods.

• Promotes Informed Decisions: Educates about MRP, hallmarking, food safety, e-commerce risks, and product certifications (FSSAI, ISI, AGMARK).

• Facilitates Easy Complaint Filing: Popularized consumer courts and helpline numbers for speedy resolution of issues.

• Strengthens Marketplace Fairness: Turns buyers into active stakeholders, helping build a more just, transparent market.

The campaign upholds six basic consumer rights: safety, information, choice, hearing, redressal, and consumer education.

Helpline Links and Contact Details

National Consumer Helpline (Jaago Grahak Jaago)

• Toll-Free Number (India-wide): 1915
  Alternative: 1800-11-4000
  Send "Hello" to whats app number:- 8800001915
  You can call this number for any consumer grievance related to products, services, overcharging, fraud, etc. The helpline supports multiple languages and operates on all working days.

• Online Complaint Portal:
  https://jagograhakjago.gov.in
  Lodge online complaints, track status, and get resources on consumer rights from this official government portal.

• Other State Helplines:
  Many states operate their own helplines (find numbers at this link), e.g.:

  • Haryana: 1800-180-2087 / 1967 / 14445 / 1800-180-2405

  • Maharashtra: 1800-2222-62

  • Kerala: 1800-425-1550

  • Full national/statewise list: https://consumeraffairs.gov.in/pages/state-consumer-helpline

Why Jaago Grahak Jaago Is Important

• Consumer Empowerment: Makes legal recourse accessible to everyday buyers.

• Safer Purchases: Increases public caution on food and product safety.

• Redressal: Speeds up complaint redressal, deters businesses from unfair practices.

• Informed Society: Encourages responsible citizenship and wise consumption.

• Market Transformation: Leads to better-quality goods and transparent pricing for all.

YouTube Videos & Digital Awareness

Popular YouTube Videos Explaining Jaago Grahak Jaago and Consumer Awareness:

1. How Companies FOOL You! | Jaago Grahak Jaago | Dhruv Rathee

   • Watch on YouTube
     Explains how businesses may exploit consumers, how to guard against it, and the importance of awareness campaigns like Jaago Grahak Jaago.

2. The Dark Reality of Diamonds | Jaago Grahak Jaago | Dhruv Rathee

   • Watch on YouTube
     Highlights issues around quality, price, and consumer rights in the diamond/jewelry trade.

3. Jaago Grahak (Consumer Rights Playlist, various languages & cases):

   • See Playlist
     Mix of official and community episodes on consumer rights, case studies, and complaint procedures.

For more official campaign videos and guides, visit the "Jaago Grahak Jaago" website or search the above titles on YouTube.

Quick Reference Table

Resource

Link

Purpose

Official Website

https://jagograhakjago.gov.in

Info, complaint portal, resources

National Consumer Helpline

1915, 1800-11-4000

National toll-free consumer assistance

Statewise Helpline List

https://consumeraffairs.gov.in/pages/state-consumer-helpline

Direct state-wise numbers

Dhruv Rathee Jaago Grahak Jaago Video

https://www.youtube.com/watch?v=DskRAuw8vxk

Consumer rights, market malpractices explained

Consumer Affairs Email/Contact

See website 'Contact Us' section

Direct message/complaint

Summary:
"Jaago Grahak Jaago" is vital for safeguarding your rights as a consumer. Use the helpline numbers and the government portal to resolve grievances or seek advice. Being aware not only protects you but strengthens the entire Indian marketplace.