Kyle Werner's portfolio - Social media work

SOCIAL MEDIA HIGHLIGHTS:

I was the social media manager for the Simpson College student publication, The Simpsonian, for the 2023-2024 academic year. While in my role as the social media manager, I created a theme that is used primarily on Instagram that makes posts more cohesive and connected, making it more visually appealing and easier to understand the content of the post.

Additionally, I posted content on X, formerly known as Twitter and Facebook in order to engage a wider variety of readers.

I used the photo editing and creating software Canva to create and publish content. This is a weekly content planner we use to schedule posts created for weekly stories.

We, as a team of editors on the staff of The Simpsonian, gathered together weekly to edit stories for upcoming editions of the print edition of The Simpsonian as well as add to the website. This is when we planned out social media posts for the week and when I hand-designed and scheduled our posts.

Click on the social media logos below to further check out the work I did as social media manager.

Take a look at my curated Instagram page for Simpson College's student publication, The Simpsonian, from the spring semester of 2024:

As the social media manager, I created this general template for our Instagram page. I used our signature color, Simpson red, to make a cohesive yet visually appealing aesthetic. I wanted to ensure our feed was not too busy; it needed to be engaging but not overloading.

From the time I took over the role in the fall of 2023, I grew the following of the account by nearly 100 users and increased engagement by an average of 100%, doubling the average engagement we had before.

Hootsuite Platform Certification

I was certified as part of my Mobile and Social Media course at Simpson College.

Hootsuite Social Media Marketing Certification

I was certified as part of my Mobile and Social Media course at Simpson College.

Connect with me on LinkedIn!