• 國立澎湖科技大學行銷與物流管理系 副教授兼系主任

國立澎湖科技大學/教務處教學資源中心 主任 

• 澎湖縣 113 年度中高齡者求職取向及需求委託調查實施計畫(澎湖縣政府社會處)

• 金屬產業綠色行銷暨數位轉型服務研究計畫【經濟部產業發展署(工業技術研究院)】

• 後疫時代離島地方品牌之重塑再造:地方農漁業產製銷系統及虛實通路整合管理之多準則決策模式建構(國科會專題研究計畫:鼓勵技專校院從事實務型研究專案計畫)

• 教育部優化技職校院實作環境計畫:食品產業安全管理人才培育計畫

• 教育部生醫產業與新農業產學研鏈結人才培育計畫

• 文化、食安、長照-澎湖健康福祉營造工程計畫

• 教育部教學實踐研究計畫:運用 TBL-PBL模式及 ARCS 動機模式建構線上整合線下(OMO)混成教學情境:以媒體豐富度理論與社會臨場感理論作為觀點

• 教育部教學實踐研究計畫:應用合作學習策略及同儕自互評機制對於科技大學生學習投入與心流體驗之成效影響

• 教育部教學實踐研究計畫:跨領域情境教學及學生人格特質對於校外實習成效與就業能力培養之關聯性研究:以離島科技大學為例

• 國科會大學與地方政府合作計畫:深耕、創新、永續:建構離島社會發展新典範(三年期)

• Applying the extended UTAUT-2 toassess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms. 

  • Tsai, P. H., Tang, J. W., & Ou, M. L. (2024).

  • Journal of Retailing and Consumer Services, 81, 103995. (SSCI)

• Exploring critical determinants influencing businesses’ continuous usage of mobile payment in post-pandemic era: Based on theUTAUT2 perspective.

  • Tang, J. W., & Tsai, P. H. (2024). 

  •  Technology in Society, 77, 102554. (SSCI)

• An Empirical Study of Sustainable Development Model for Recreational Fishery Based on Multiple Perspectives. 

  • Tang, J. W., & Tsai, P. H. (2024). 

  • International Journalof Tourism Research, 26(5), e2754. (SSCI)

• Do Store and BrandAttachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan. 

  • Wu, J. C., Tsai, P. H., Tang, J. W., & Chen, C. J. (2024).

  • SAGE Open, 14(1), 21582440241234794. (SSCI)

• Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model. 

  • Tsai, P. H. & Tang, J. W. (2023).

  • Journal of Retailing and Consumer Services, 75, 103535. (SSCI)

• Key factors influencing mass willingness to use CESPs under green concept: ECOCO smart recyclers as a case study. 

  • Tsai, P. H., Kao, Y. L., & Tang, J. W. (2023).

  • Technological Forecasting and Social Change, 195, 122796. (SSCI)

• An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions: Perspectives on the values of context awareness and flow experience. 

  • Hsu, T. H., Tang, J. W., & Chen, C. H. (2023).

  • Journal of Promotion Management, 29(3), 383-404. (Scopus)

• Impacts of emotional regulation, adaptive selling and customer-oriented behavior on sales performance: the moderating role of job resourcefulness. 

  • Kuo, S. Y., Kao, Y. L., Tang, J. W., & Tsai, P. H. (2023).

  • Asia Pacific Journal of Marketing and Logistics, 35(5), 1075-1092 (SSCI)

• Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective. 

  • Tsai, P. H., Tang, J. W., & Chen, C. J. (2022). 

  • Journal of Retailing and Consumer Services, 64, 102806. (SSCI)

• How informational based readiness and social influence affect usage intentions of self-service stores through different routes: an elaboration likelihood model perspective. 

  • Chen, C. J., Tsai, P. H., & Tang, J. W. (2022). 

  • Asia Pacific Business Review, 28(3), 1-42. (SSCI)

• Development of hybrid fuzzy multi-criteria decision approach to evaluate key factors for marketing strategic alliance

  • Tang, J. W., Chen, C. J., & Tsai, P. H. (2022). 

  • formation based on multiple theories. Managerial and Decision Economics, 43(1), 241-261. (SSCI)

• Establishing a Brand Resonance Evaluation Model for Franchise Convenience Stores based on Consumer-Based Brand Equity. The 16th ACIEK Academy Conference.

  • Hsu, T. H. & Tang, J. W. (2022).

  •  Greening, Digitizing and Redefining Aims in an Uncertain and Finite World, June 28-30, 2022, Virtual.

• Key factors influencing talent retention and turnover in convenience stores: A comparison of managers' and employees' perspectives. 

  • Tsai, P. H., Chen, C. J., & Tang, J. W. (2021). 

  • SAGE Open, 11(4), 1-20. (SSCI)

• Exploring key factors for the sustainable development of Penghu’s recreational fishery: Service-dominant logic and consumer value co-creation. The 14th ACIEK Academy Conference.

  • Tang, J. W., Hsu, T. H., Tsai, P. H. & Chen, C. H. (2021). 

  •  Innovation,Management And Governance For Sustainable Growth, June, 14-16, 2021, Virtual.

• Development of hierarchical structure and analytical model of key factors for mobile app stickiness.

  • Hsu, T. & Tang, J. W. (2020).

  •  Journal of Innovation & Knowledge,5(1), 68-79. (SSCI)