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Cultural Equivalence
Cultural Equivalence
The process of finding expressions in the target language that carry the same cultural meaning as the source language.
Pragmatic Adaptation
Pragmatic Adaptation
Adjusting a message so that it makes sense in the cultural and social context of the target audience.
Cultural Mediation
Cultural Mediation
The translator’s role in bridging cultural differences and preventing misunderstandings between cultures.
Idiomatic Expressions
Idiomatic Expressions
Phrases whose meanings cannot be understood literally and must be interpreted culturally to be translated correctly.
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