It is true that content should be well-written, good quality, and interesting to capture the customer’s attention. That’s what effective SEO content writing aims for. However, what’s also required from the content is it should generate the desired leads and conversions. And content monitoring is an excellent way to monitor this.
Content monitoring is a set of steps that involves evaluating the performance of a website’s content and content assets. This practice is aimed at improving the SEO strategy on the basis of valuable insights about the website’s content. SEO specialists analyze the areas of improvement in the website’s content to take steps to improve the content and hence strategy.
Let us understand in-depth, what an SEO company or strategist actually analyzes and measures in website content monitoring
As a leading SEO company with years of exposure, we have been constantly monitoring website content for our clients. While conducting this process, we are able to discover loopholes and weaknesses and make necessary amendments if required. The following remain our main focus areas.
On-Page Elements
Meta tags, page content quality, title and heading tags, keywords, internal linking, alt-text, etc. are major on-page elements. Constant monitoring of these elements helps us identify the areas for improvement and optimization. Any amendments made at the right time improve website rankings.
Technical SEO Factors
Technical SEO includes factors such as website speed, page speed, broken links, indexation, canonical tags, XML sitemaps, etc. Monitoring these factors boosts both the user experience on the website and the visibility of the website in SERPs.
Rankings of Target Keywords
By constantly tracking the ranking and performance of targeted keywords, we learn about those keywords that are driving traffic to the website and those that aren’t. Keywords with the highest search volume and that drive the maximum traffic to the website can be known this way. Based on the results, we emphasize keywords in the SEO strategy.
Monitoring Brand’s Presence
It is vital to keep monitoring the brand’s presence and mentions on online platforms. It keeps us aware of the brand’s health and performance. During brand tracking, we constantly measure metrics such as backlinks, domain authority, brand reach, etc. Such a measurement helps us make informed decisions to boost sales or achieve other marketing objectives.
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Now that you have learned about the significant focus areas during content monitoring, let us look at the step-by-step procedure for doing it.
In the process of tracking and analyzing the website content, an SEO specialist takes the following steps.
Set objectives
Just like the primary step of any process, the first priority is to set monitoring objectives. Defining the objective means deciding the metrics that need monitoring.
If your objective is brand awareness, keep a watch on social media post reach, impressions, and rate of engagement. On the other hand, if the objective is to generate leads and conversions, then track conversion rates, CPA (Cost Per Acquisition), and CTR (Click-Through Rates).
Choose a target metric and then set benchmarks. Once you have your benchmarks, start identifying the areas of improvement against the metric.
Begin with On-Page SEO
The next step is to track your on-page search engine optimization. You can do this using an on-page checker. This tool gives you an overview of the on-page SEO progress, determines areas of improvement, makes optimization suggestions, and does a comparative analysis for you.
Switch to Keyword Position Tracking
After tracking the on-page SEO, the next important step is to track the position of your targeted keywords against those of competitors. This is a major tracking that lets you know how far you have come in your SEO journey. Using keyword tracking tools, you can:
Monitor the competitors’ keywords.
Track the ranks of targeted keywords.
Identify your own weak pages.
Keep yourself updated about the features of SERPs.
Measure the SEO progress using the website’s position on SERPs, organic traffic the website receives, and visibility of your website on SERPs.
Need assistance? Taking the help of a professional SEO company can help you analyze the above metrics and know about your SEO progress.
Measure Website’s Health & Performance
A website’s performance is as good as its health. By measuring the website’s health score, you can know the list of functionality problems, improvement areas, and need for optimization. A website’s health also affects its visibility in the SERPs.
The following points describe the website's health percentage and its meaning:
Below 50% - It means the website is not optimized and contains technical issues.
50-70% - This means that only 40-50% of the website is optimized and the technical quality of the website must be improved.
70-90% - This suggests that the website doesn’t have many issues and more than 50% of them have been resolved. However, there is still scope for improvement and the ranks could be better.
Above 90% - It means that the website is mostly optimized and only a specific element remains. Such a website should appear in the top 10% of most optimized websites. When an expert SEO company works on the optimization of websites, such results are common.
Track your Brand
Monitoring the brand is the next vital step in the website content monitoring process. This step involves tracking third-party online platforms to see where has the brand been mentioned. This helps in knowing what the crowd thinks about the brand and, hence, improving its reputation.
Besides, you can not only know your brand’s mention, but also competitor’s brand; and track keywords, backlinks, people, and authors.
It must now be clear from the above article that website content monitoring is crucial for SEO success. It can get you high SERPs rankings, improve keyword optimization, align the content closely to the user’s intent, give insights into competitors, and also stay updated with the algorithm updates of search engines.
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Hence, it is of utmost importance to keep website content monitoring effective throughout the SEO progress. Need help? Lets the experts at VerveOnlineMarketing help you. VerveOnlineMarketing is a leading SEO and digital marketing company in India. Our team of professionals not only are the best marketers but believe in guiding the customers right across the process. Connect with us to make maximum profits from your SEO campaigns. Drop an email or Call us now.