Kia Motor intends to increase customer satisfaction through improvements to its customer service procedures. The company thinks of using ArchiMate as a business system language to help increase efficiency within its operation. The company, Kia Motors, seeks to prove that it understands the dynamics of the competitive auto market and is determined to keep up with this rate. To gain valuable insights, Kia Motors plans and understands how various parts of its system cooperate by employing ArchiMate. With these observations, Kia Motors can improve its customer service. This decision coincides with the Kia Motor policy of maintaining its competence in a volatile environment where effective communications and planning are key.