Conclusions

Kia Motors has a strong brand recognition, efficient supply chain, and technological prowess, but needs improvement in areas like legacy system integration, data governance, and digital marketing strategies. To capitalize on opportunities, Kia should focus on the growing electric vehicle market, embrace digital transformation, and expand into emerging markets. Collaborations in technology and IoT for smart vehicles can enhance competitiveness. Proactive measures are needed to navigate threats, including intense industry competition, regulatory changes, cybersecurity risks, economic fluctuations, and supply chain disruptions.  Kia Motors has the potential to thrive in a rapidly evolving automotive landscape by leveraging strengths, addressing weaknesses, seizing opportunities, and mitigating threats. Strategic alignment with digital trends and continuous adaptation will be pivotal for sustained success in the enterprise architecture and digital technologies realm.