Embedded Files
Callaway Golf Sizzle Video
This 60-second YouTube video (which was also edited down to 30 seconds and used as a television commercial) explains how Callaway Golf invested in a supercomputer and used artificial intelligence (AI) to create the clubface in the Epic Flash driver. Fun verbiage, cool imagery, clear message.
TaylorMade :30 Sirius XM Radio Spot
A 30-second radio commercial about TaylorMade's SLDR driver, written to be delivered by renowned instructor Hank Haney on his Sirius XM radio show.
Callaway Product Videos
Each of the below videos were created Callaway Productions, the brand's in-house video team.
TaylorMade Movie Short
The cornerstone of TaylorMade's brand identity is its talent for innovating, and we often reminded consumers of that fact. leading to a short movie, narrated by then-CEO Mark King, designed to remind the viewer that the company has been building innovative golf products for more than 50 years, starting with the very first, a revolutionary driver that changed the game forever.
TaylorMade Brand Video
Reality video that I conceived and produced. TaylorMade Golf's Tour Truck is a club-building workshop on 18 wheels that travels from tournament to tournament on the PGA Tour. The truck's six-person team is charged with building and maintaining equipment for the world's best competitive golfers, a demanding job that requires exceptional experience and expertise. At one tournament we outfitted the trailer with numerous mini cameras at to create Tour Truck Confidential, giving fans a peek at the goings-on of a typical day.
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