Embedded Files
Four Samples:
1 - Adventure Van Expo Event Awareness
2 - Callaway Golf Epic Flash Driver Product Introduction
3 - Incipio & Survivor Cell Phone Case Promotion
4 - ToughBuilt Industries Scraper Utility Knife Introduction
1
1
brand: Rotary International
brand: Rotary International
product: Adventure Van Expo
product: Adventure Van Expo
Rotary International is a global non-profit philanthropic organization consisting of hundreds of chapters around the world. The Rotary chapter in San Juan Capistrano, California, needed help promoting its largest annual fundraising event, Adventure Van Expo.
My role:
I created a comprehensive social media campaign, consisting of organic and paid content, to increase awareness of the event. I wrote the copy, took the pictures and created the illustrations using Figma.
Catchy content targeted at fans of vans, mobile homes, camping and road trips living within a 50-mile radius (which included southern Los Angles and northern San Diego) drove record-breaking attendance.
To learn more about the approach and strategy, check out the case study.
2
2
brand: Callaway Golf
brand: Callaway Golf
product: Epic Flash Driver
product: Epic Flash Driver
Callaway Golf was the first sporting goods company to use Artificial Intelligence to design a product — the Epic Flash driver with Flash Face technology. Following is a variety of elements from the marketing campaign.
My role
Collaborated with three teams — product development, product marketing and legal — to create clear, compelling and cohesive content that captured the excitement of how Callaway used AI to create an innovative new product.
Epic Flash Sizzle Video / TV Commercial
This 60-second YouTube video (which was also edited down to 30 seconds and used as a television commercial) explains how Callaway Golf invested in a supercomputer and used artificial intelligence (AI) to create the clubface in the Epic Flash driver. Fun verbiage, cool imagery, clear message. Epic Flash became the best-selling driver in the world almost immediately.
Script --------------->
Epic Flash product page
callawaygolf.com
Epic Flash social media
facebook.com/Callaway
Epic Flash product
page deep-dive
callawaygolf.com
Epic Flash print ad
Ran as a two-page spread in a variety of global golf magazines.
3
3
brand: Incipio & Survivor product: cell phone cases
brand: Incipio & Survivor product: cell phone cases
Incipio and Survivor are renowned for smartly engineered cases that defend your device against damage from daily bumps, drops, scuffs and scrapes. Their products are promoted almost exclusively through social media.
My role
I collaborated with individual brand managers and the group art director to create compelling taglines for email, social media and consumer websites that convey the individual character of each product.
4
4
brand: ToughBuilt product: Scraper-Utility Knife
brand: ToughBuilt product: Scraper-Utility Knife
ToughBuilt offers an innovative tool that changes from a scraper to a utility knife with the touch of a button. The copy is straightforward, well-organized and clear, if not sexy, but that's the best approach for this tool's audience — professional builders and do-it-yourselfers
My role
I collaborated with the product development team, sales team and creative director to create a headline and story that clearly describes the innovation that makes the product unique and how that innovation will help builder's work fast and accurately.
Scraper-Utility Knife Social Media
faceook.com/toughbuilt
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