Embedded Files
sell sheet sample - K Van Kampen.pdfBrand Voice
Copy that fails to convey your brand's attitude and character is a missed opportunity. incipio.com/pages/getsurvivor
Point of Sale
Point of Sale
A good marketing writer captures the essence of a product in concise, catchy language, like this hang tag copy for Ashworth golf apparel. us.ashworthgolf.com
Product Pages
A good product page describes what the product does and how it benefits the user in clear, concise language and useful, engaging graphics. It helps immensely when the writer and designer have a good collaborative relationship.
Manuals
Manual copy can be clear and informative without being boring. Really! And the text has to work seamlessly with the illustrations.
Technology White Papers
Golf equipment has become extremely sophisticated, with every major brand striving to finding new ways to improve performance. The better you can explain how your club or ball will help a golfer hit longer, straighter shots, the better the chance of a sale.
Annual Report Content
Callaway Golf has been publicly traded on the New York Stock Exchange since its founder, the legendary Ely Callaway, took the company public, in 1992. callawaygolf.com
Books
Cleveland Golf is famous for creating extraordinary-looking and high-performing wedges. I worked with Cleveland's R&D and marketing teams to write a book detailing the unique balance of art and science that goes into designing and producing every Cleveland wedge. It's no longer in print, but you can buy a used copy on Amazon here. us.dunlopsports.com/cleveland-golf
Oral Histories
Big Bertha Steelhead fairway woods, introduced in 1998, were hugely popular for combining a uniquely beautiful shape and easy-to-hit performance. When Callaway issued a revitalized version of the club last year, we created an oral history with input from the engineers, technicians and designers who worked on both the original Steelhead and the next generation, launched 25 years later.
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