Zack's Mac

Zack's Mac is a food vendor located in the New Hampshire Building of the Big E Fair. Its primary audience is families at the fair who want some quality Mac & Cheese.

The goal of this project was to make an entirely new branding suite for Zack's Mac that would be able to showcase its friendly and approachable nature.

I intended these three above illustrations to showcase the multiple combinations available on the Zack's Mac menu. They relate to a simple NH lifestyle, macaroni art, agriculture, and winter sports.

While working with the client I was able to include a wide variety of digital and print applications.

The physical products, such as bags, napkins, and boxes, had me using a physical stamp for branding.

For the Zack's Mac project I was able to build skills surrounding physical packaging design and trying new features of Photoshop and Illustrator.

I was also able to meet with the client at multiple occasions to steer the outcome of the designs to their vision.

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