VERY COOL is a nitro cold brew located in Plymouth New Hampshire, and canned in Vermont. Its primary audience is athletes and college students who are looking for energy drinks, but prefer a more natural alternative.
The goal of this project was to make new social media posts and advertisements for the existing VERY COOL label from Cafe Monte Alto.
VERY COOL label designed by Monte Alto
Designed By: Jamie Clarke Type
Designed By: Jackson Burke
All three of the advertisements were created with VERY COOL's bold brand identity in mind. Monte Alto wanted a focus on the cold winters of New England, along with solid and identifiable colors. I focused on "Three Ingredients" specifically since their nitro cold brew is made with three: coffee, water, and nitrogen.
For this project I was able to include a wide variety of digital and print applications.
The physical products, such as social media, banners, and cans, ensured VERY COOL is able to reach as many people as possible.
For VERY COOL I was able to create a banner present within the Plymouth State Ice Arena, the campus hockey rink.
I was also able to meet with the client at multiple occasions to give them the opportunity to touch and view physical forms of the design.
