Marketing and Audience Engagement

When it comes to audience engagement, whether I'm working SSFP or yearbook, knowing my audience comes first. For SSFP, I know I'm reaching a much wider range of people, but mostly adults, which changes how I approach writing my articles and why, as an organization, we rely on Facebook and email newsletters to spread our content. For yearbook, our readers are most teenage students, but the yearbook is a book that will be around for a long time. Our content must be relevant and memorable. Our demographic is also why we often rely on social media like Instagram to spread our message.