AGENCY: LOVE.
CLIENT: BACK TO NATURE
AGENCY: LOVE.
CLIENT: BACK TO NATURE
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CLIENT: BACK TO NATURE
It was exciting and fun to support the team at LOVE. on this project, and I’d like to share a bit about how I contributed — especially in helping make the team more independent through the use of Photoshop Smart Objects.
MOCK-UPS & SMART WORKFLOWS
MOCK-UPS & SMART WORKFLOWS
As part of the 3D visualisation process for the packaging, we worked closely with the design and rebranding team. With over 24 biscuit and cookie flavours to explore, we needed an efficient way to test and present designs quickly. The solution was to create layered Photoshop mock-ups using Smart Objects, allowing designers to easily swap labels and test variations with minimal effort.
The boxes were modelled and textured in 3D, then rendered in multiple poses and passes — including shadows, ambient occlusion, and lighting — so that each element could be adjusted independently. This gave the designers full control to change labels, backgrounds, and explore new directions without needing to go back into 3D.
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