A selection of writing, SEO strategy and editorial work across cannabis and regulated industries.
Over four years, I researched and wrote cannabis content covering products, consumption methods, culture, safety and common customer questions.
The work involved keyword research, search-intent analysis, source checking and translating unfamiliar cannabis topics into clear, useful articles. It also required careful handling of product, health and lifestyle claims.
Cannabis education and product content
Keyword research and search-intent analysis
Article research and source checking
Content updates and on-page optimisation
Clear explanations for readers with different levels of cannabis knowledge
At ColaDigital, I worked on cannabis SEO content and editorial quality for brands serving Canadian and North American markets.
My responsibilities included reviewing AI-assisted drafts, checking search intent, improving structure, verifying product information, strengthening internal links and identifying unsupported claims before publication.
I also contributed to keyword research, content briefs, local dispensary content, delivery pages, content refreshes and quality control across cannabis education and product topics.
Cannabis keyword and topic research
Local dispensary and delivery content
AI-assisted content review
Search-intent alignment
Fact-checking and claim review
Content briefs and editorial feedback
Internal linking and content optimisation
I conducted an independent audit of eSentire's public content to evaluate buyer intent, content depth, page overlap, trust signals and the path from informational content to commercial pages.
The audit demonstrates how I approach an unfamiliar, trust-sensitive industry: understand the audience, determine whether each page has a clear purpose, identify what is holding the content back, and decide what should be improved, consolidated or replaced.
What this shows
Content inventory and page-level analysis
Search-intent evaluation
Underperforming-content analysis
Page overlap and duplication
Buyer-journey alignment
Content quality and trust signals
Prioritised recommendations
Across these projects, my work has included cannabis research, SEO writing, content editing, keyword research, search-intent analysis, content briefs, local SEO pages, AI-assisted editorial review, fact-checking, content refreshes and underperforming-page analysis.