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This page brings together selected cannabis SEO projects, published writing, editorial work and independent content analysis.
Each example explains the work involved, my contribution and the evidence available. Where a project was completed as part of an agency team, I clearly separate my role from the wider campaign results.
Published Cannabis Writing
Published Cannabis Writing
Cannabis Content at Stoner’s Rotation
Cannabis Content at Stoner’s Rotation
Over four years, I researched and wrote cannabis content covering products, consumption methods, culture, safety and common customer questions.
The work involved keyword research, search-intent analysis, source checking and translating unfamiliar cannabis topics into clear, useful articles. It also required careful handling of product, health and lifestyle claims.
What I worked on
What I worked on
Cannabis education and product content
Keyword research and search-intent analysis
Article research and source checking
Content updates and on-page optimisation
Clear explanations for readers with different levels of cannabis knowledge
Cannabis SEO and Editorial Work
Cannabis SEO and Editorial Work
ColaDigital
ColaDigital
At ColaDigital, I worked on cannabis SEO content and editorial quality for brands serving Canadian and North American markets.
My responsibilities included reviewing AI-assisted drafts, checking search intent, improving structure, verifying product information, strengthening internal links and identifying unsupported claims before publication.
I also contributed to keyword research, content briefs, local dispensary content, delivery pages, content refreshes and quality control across cannabis education and product topics.
Areas of contribution
Areas of contribution
Cannabis keyword and topic research
Local dispensary and delivery content
AI-assisted content review
Search-intent alignment
Fact-checking and claim review
Content briefs and editorial feedback
Internal linking and content optimisation
AI-Assisted Editorial Workflows
AI-Assisted Editorial Workflows
AI can accelerate production, but it can also introduce factual errors, weak sourcing, repetition, unsupported claims and generic writing.
My editorial work focuses on reviewing what AI produces before publication. I check whether the content answers the intended question, uses reliable information, reflects the brand’s expertise and gives the reader something more useful than a rewritten summary of existing pages.
What I review
What I review
Factual accuracy
Sources and unsupported claims
Search-intent alignment
Structure and information order
Repetition and generic language
Brand voice and product accuracy
Internal links and page overlap
Final usefulness to the reader
Outcome
Outcome
Stronger editorial workflows helped reduce unnecessary revisions and improve content turnaround while maintaining human review.
Independent Content Analysis
Independent Content Analysis
Public Content Audit: eSentire
Public Content Audit: eSentire
This independent audit examines how a cybersecurity website handles buyer intent, content depth, page overlap, trust signals and the movement from informational content to commercial pages.
I created it to demonstrate how I evaluate an unfamiliar but trust-sensitive industry using the same principles I apply to cannabis content: understanding the reader, checking whether the page serves a clear purpose and deciding whether existing content should be improved, consolidated or replaced.
What the audit demonstrates
What the audit demonstrates
Content inventory review
Search-intent evaluation
Underperforming-page analysis
Page overlap and duplication
Buyer-journey alignment
Content quality and trust signals
Prioritised recommendations
Across these projects, my work has included cannabis research, SEO writing, content editing, keyword research, search-intent analysis, content briefs, local SEO pages, AI-assisted editorial review, fact-checking, content refreshes and underperforming-page analysis.
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