Content strategy, writing, SEO and editorial support for cannabis and other regulated industries.

Whether you have a clear brief, a content problem or no idea where to start, I can help figure out what the content needs to become, then take it from strategy to finished piece.

Content Strategy

Figure out what deserves to exist.

I identify content opportunities, evaluate existing pages, map search intent and decide what should be created, updated, consolidated or removed.

• Content strategy

• Content audits

• Search-intent research

• Content planning

• Content refreshes

• Content consolidation

SEO Content Writing

Turn the right idea into something worth reading.

I research, write and optimise content around real search intent, combining SEO requirements with clear, useful writing.

• SEO articles

• Long-form content

• Cannabis content

• Landing page content

• Product and category content

• Local SEO content

• SEO copywriting

Content Editing and AI SEO

Make the content better before it goes live.

I review human-written and AI-assisted content for accuracy, structure, sourcing, search intent, repetition, unsupported claims, brand voice and overall usefulness.

• AI-assisted editorial QA

• Fact-checking

• Content editing

• AI content quality systems

• Editorial workflows

• Content optimisation

Content Performance and Refreshes

Improve what you already have before creating more.

I identify underperforming and outdated content and determine what should be improved, consolidated, redirected, removed or repurposed.

• Underperforming-page analysis

• Content refreshes

• Internal linking

• Content overlap analysis

• On-page optimisation

• Performance reviews

Ways to Work With Me

Start With an Idea

You have a topic, opportunity or business goal but aren't sure what the content should become. I'll help shape the idea, find the angle and build the right content approach.

Bring Me a Content Problem

Something isn't performing, the site has too much content, pages overlap or you're not sure what to update, consolidate or remove. I'll analyse what's there and recommend what to do next.

Give Me the Brief

You already know what you need. I'll take the brief, research the subject, write or edit the content and optimise it for search.

Bring Me Into the Workflow

You have an existing content team, writers or AI-assisted workflow but need stronger editorial oversight. I can support research, briefs, editing, fact-checking, AI content QA and final quality control.

Ongoing Content Support

You need someone who can move between strategy, writing, editing and SEO as priorities change. I can work as an extension of your content or marketing team rather than just handling a single deliverable.

Cannabis and Regulated Industries

Cannabis is where I have the deepest experience.

I've spent five years writing, editing and developing SEO content for cannabis publishers, dispensaries, delivery brands and agencies.

I also apply the same editorial principles to other trust-sensitive industries where accuracy, expertise and responsible content matter.

Cannabis · Fintech · Healthcare technology · Legal technology · B2B SaaS · Compliance

Not Sure What You Need?

You don't need to arrive with a perfect brief.

Bring me an idea, a problem or a blank page. I'll help figure out what the content needs to become.

Get in touch!