I help cannabis and regulated brands improve underperforming content, strengthen editorial quality, and make better decisions about what to update, consolidate, remove or create. I also review AI-assisted content before publication to ensure it is accurate, useful and aligned with search intent. 

5+ years of experience | Up to 40% organic traffic growth | 30% faster content turnaround 

Before Publishing More, I Look at What Already Exists 

Many websites do not have a content shortage. They have pages that are underperforming, outdated, thin, duplicated, misaligned with search intent, or still live because nobody has reviewed them in years.

I start by examining whether a page is genuinely helping the reader, answering the right question and supporting a clear business goal. From there, I determine whether it should be updated, consolidated, redirected, removed or left alone.

When AI has helped create the content, I also check the facts, sources, claims, structure, originality and brand voice before it goes live.

• Is the page actually helping the reader?

• Does it answer the right search intent?

• Is it outdated, thin, duplicated or competing with another page?

• If AI helped create it, who checked its quality before publication?

What I Help With

I help content teams improve what they already have, decide what deserves to be created next, and maintain quality when AI is part of the production process.

Content Audits and Underperforming Pages

I review existing pages to identify weak search intent, outdated information, thin coverage, duplication and internal competition. I then recommend whether each page should be updated, consolidated, redirected, removed or left alone.

AI-Assisted Editorial Review

I review AI-assisted content for factual accuracy, unsupported claims, weak sources, repetition, poor structure and generic language before it reaches the reader. The goal is faster production without lowering editorial standards.

Cannabis SEO and Content Strategy

I help cannabis brands create and improve content that answers real customer questions, reflects accurate product knowledge and avoids careless health or lifestyle claims. This includes educational content, dispensary pages, delivery content, product topics and local SEO.

Content Briefs and Editorial Workflows

I create clearer briefs, review checklists and publishing standards that give writers and editors a consistent process. This reduces unnecessary revisions and makes quality easier to maintain across larger content teams.

My Approach

I do not begin by assuming a website needs more content. I first look at what is already there, how it is performing and whether it still serves the reader and the business.

1. Review

I examine existing pages, search performance, content quality, search intent, internal competition and gaps in the customer journey.

2. Decide

Each page receives a clear recommendation: update it, consolidate it, redirect it, remove it, leave it alone or create something new.

3. Improve

I strengthen the content through better research, clearer structure, stronger sourcing, improved internal linking and closer alignment with what the reader is actually trying to find.

4. Check Quality

When AI is part of the process, I review the facts, claims, sources, tone, originality and usefulness before the content is published.

5. Measure

After publication, I track whether the changes improve visibility, engagement, conversions or another agreed business goal.

Who I Work Best With 

I work best with teams that already publish content but need stronger editorial judgement, clearer search alignment and better quality control, especially when AI is part of the production process. 

Cannabis Brands and Dispensaries

Teams that need accurate product education, local SEO content, delivery pages and customer-focused articles without generic wording or careless health claims.

SEO and Content Agencies

Agencies that need reliable support with briefs, content audits, editing, fact-checking, search-intent alignment and final quality review.

In-House Content Teams

Teams managing a large library of older pages and needing clear decisions about what to update, consolidate, redirect, remove or create next.

Regulated and Technical Businesses

Businesses where accuracy, responsible claims, credible sources and reader trust matter as much as traffic and publishing speed.

I am available for remote full-time roles, contract work and selected editorial projects with international teams. 

About Me

I am a Kenya-based SEO content strategist and AI SEO editor with more than five years of experience working remotely with international teams.

My strongest background is in cannabis content, SEO strategy and editorial quality. I enjoy working on topics that require careful research, strong product knowledge and more judgement than simply placing keywords into an article.

I am particularly interested in improving underperforming content, reviewing AI-assisted drafts and helping teams make better decisions about what deserves to be updated, consolidated, removed or created.

Outside individual projects, I value clear communication, honest feedback and editorial systems that make quality repeatable rather than dependent on one person catching every problem.

Contact

Need a sharper way to evaluate your content?

I can help review what is working, what is wasting effort, and what needs to improve before you publish more.

Email: Munganjoroge523@gmail.com

LinkedIn: https://www.linkedin.com/in/jeremy-munga-552a62297/
Whatsapp: https://wa.me/254757163302