About Me

SEO Content Strategist, Writer, and AI SEO Editor with a strong background in cannabis and regulated content 

My work sits at the intersection of strategy, SEO, writing and editorial judgement.

I can start with an idea, a problem or a blank page, figure out what the content needs to become, and take it from research and strategy through to writing, editing and optimisation.

I don't just hand over a brief and walk away.

How I Got Here 

My career began with cannabis content, where I spent several years researching and writing about products, consumption methods, culture, safety and common customer questions.

That experience taught me how much strong content depends on judgement. A page can include the right keywords and still fail because the information is outdated, the search intent is misunderstood, the claims are weak or the reader leaves without a useful answer.

I later moved into broader SEO, content management and editorial work, including reviewing AI-assisted drafts, improving content briefs, checking sources, strengthening structure and helping teams maintain quality as production increased.

Across roles with Stoner’s Rotation, NO-BS Marketplace and ColaDigital, I developed a stronger interest in underperforming content, editorial systems and the decisions behind what should be updated, consolidated, removed or created next.

That is now the focus of my work as an SEO Content Strategist and AI SEO Editor.

What I Bring to a Team 

Strong Editorial Judgement

I do more than check grammar or insert keywords. I assess whether the content is accurate, useful, properly structured and genuinely aligned with what the reader is trying to find.

Cannabis and Regulated-Content Experience

My background in cannabis has trained me to handle product information, sensitive claims and unfamiliar topics carefully. I understand how quickly weak research or careless wording can damage trust.

SEO and Content Strategy

I can identify search opportunities, improve existing pages, strengthen briefs and help teams decide what should be updated, consolidated, removed or created next.

AI-Assisted Content Quality

I am comfortable working with AI-assisted workflows, but I do not treat AI output as finished content. I review facts, sources, claims, repetition, structure, originality and overall usefulness before publication.

I work best with teams that value clear communication, honest feedback and strong editorial standards. I am comfortable working independently, but I also know when a decision needs input from an SEO lead, subject expert, writer or client. 

How I Work

I prefer to understand the problem before recommending more content. I start by reviewing what already exists, how it is performing and whether it still serves the reader and the business.

From there, I identify the strongest next action. That may mean improving a page, consolidating overlapping content, removing something outdated or creating new content where a genuine gap exists.

I work carefully, communicate clearly and explain the reasoning behind my recommendations. When AI is part of the workflow, I treat it as a production tool rather than a replacement for research, judgement and human review.

My goal is simple: help teams publish content that is accurate, useful and worth maintaining.

Let’s Work Together

I am open to remote full-time roles, contract opportunities and selected projects in SEO content strategy, AI SEO editing, cannabis content and editorial operations.

I am based in Kenya and have experience working remotely with international teams and brands serving North American audiences.